Competitiveness of city geo-brand assessment: selecting the research methodology
The article studies the problem of selecting the research methodology of a city geo-brand in order to identify the optimal methodological tools for assessing its competitiveness. The author’s interpretation of a city geo-brand concept has been offered, the features of a city geo-brand concept choice...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2023-07-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/4530 |
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| _version_ | 1832541568362348544 |
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| author | I. Yu. Aleksandrova |
| author_facet | I. Yu. Aleksandrova |
| author_sort | I. Yu. Aleksandrova |
| collection | DOAJ |
| description | The article studies the problem of selecting the research methodology of a city geo-brand in order to identify the optimal methodological tools for assessing its competitiveness. The author’s interpretation of a city geo-brand concept has been offered, the features of a city geo-brand concept choice, algorithm of its assessment, and evaluation parameters diagnostics methods analyzed. The comparative analysis of the current geo-brand competitiveness estimation models has been made. The study concludes the main reasons for the variety of a city geo-brand estimation models and optimal type of competitiveness assessment ones along with approach to the choice of parameter estimation diagnostics methods and universal system of evaluation parameters development. |
| format | Article |
| id | doaj-art-ac208f8b6fb842c09fcd4ed7459fdc65 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2023-07-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-ac208f8b6fb842c09fcd4ed7459fdc652025-02-04T08:28:16ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152023-07-0116293810.26425/1816-4277-2023-6-29-382803Competitiveness of city geo-brand assessment: selecting the research methodologyI. Yu. Aleksandrova0State University of ManagementThe article studies the problem of selecting the research methodology of a city geo-brand in order to identify the optimal methodological tools for assessing its competitiveness. The author’s interpretation of a city geo-brand concept has been offered, the features of a city geo-brand concept choice, algorithm of its assessment, and evaluation parameters diagnostics methods analyzed. The comparative analysis of the current geo-brand competitiveness estimation models has been made. The study concludes the main reasons for the variety of a city geo-brand estimation models and optimal type of competitiveness assessment ones along with approach to the choice of parameter estimation diagnostics methods and universal system of evaluation parameters development.https://vestnik.guu.ru/jour/article/view/4530territorial brandingcity geo-brandcity geo-brand competitivenessmodels and methods for geo-brand evaluationcity geo-brand researchgeo-brand diagnostics |
| spellingShingle | I. Yu. Aleksandrova Competitiveness of city geo-brand assessment: selecting the research methodology Вестник университета territorial branding city geo-brand city geo-brand competitiveness models and methods for geo-brand evaluation city geo-brand research geo-brand diagnostics |
| title | Competitiveness of city geo-brand assessment: selecting the research methodology |
| title_full | Competitiveness of city geo-brand assessment: selecting the research methodology |
| title_fullStr | Competitiveness of city geo-brand assessment: selecting the research methodology |
| title_full_unstemmed | Competitiveness of city geo-brand assessment: selecting the research methodology |
| title_short | Competitiveness of city geo-brand assessment: selecting the research methodology |
| title_sort | competitiveness of city geo brand assessment selecting the research methodology |
| topic | territorial branding city geo-brand city geo-brand competitiveness models and methods for geo-brand evaluation city geo-brand research geo-brand diagnostics |
| url | https://vestnik.guu.ru/jour/article/view/4530 |
| work_keys_str_mv | AT iyualeksandrova competitivenessofcitygeobrandassessmentselectingtheresearchmethodology |