Competitiveness of city geo-brand assessment: selecting the research methodology
The article studies the problem of selecting the research methodology of a city geo-brand in order to identify the optimal methodological tools for assessing its competitiveness. The author’s interpretation of a city geo-brand concept has been offered, the features of a city geo-brand concept choice...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2023-07-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/4530 |
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| Summary: | The article studies the problem of selecting the research methodology of a city geo-brand in order to identify the optimal methodological tools for assessing its competitiveness. The author’s interpretation of a city geo-brand concept has been offered, the features of a city geo-brand concept choice, algorithm of its assessment, and evaluation parameters diagnostics methods analyzed. The comparative analysis of the current geo-brand competitiveness estimation models has been made. The study concludes the main reasons for the variety of a city geo-brand estimation models and optimal type of competitiveness assessment ones along with approach to the choice of parameter estimation diagnostics methods and universal system of evaluation parameters development. |
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| ISSN: | 1816-4277 2686-8415 |