« Ceci est un récit » : prétentions et imaginaires narratifs en régime médiatique et marchand
This paper studies the circulation and development conditions of narrative forms with a communicational approach on the media and advertising scenes. Considering the expansion and variety of narratives, the analysis will focus on some explicit and “emphatic” narrative forms of storytelling and brand...
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| Main Author: | |
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| Format: | Article |
| Language: | fra |
| Published: |
Pléiade (EA 7338)
2015-12-01
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| Series: | Itinéraires |
| Subjects: | |
| Online Access: | https://journals.openedition.org/itineraires/2647 |
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