EXPLAINING TOURIST SATISFACTION WITH COMMUNITY-BASED TOURISM IN THE MEKONG DELTA REGION, VIETNAM
In the Mekong Delta region (Vietnam), community-based tourism is developing and achieving impressive results. To maintain this success, community tourism sites should pay special attention to improving tourist satisfaction. Therefore, this study aims to demonstrate the factors influencing tourist...
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| Format: | Article |
| Language: | English |
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Editura Universităţii din Oradea
2024-11-01
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| Series: | Geo Journal of Tourism and Geosites |
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| Online Access: | https://gtg.webhost.uoradea.ro/PDF/GTG-4-2024/gtg.56422-1336.pdf |
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| author | Quoc Nghi NGUYEN Van Nam MAI Thi Hong Loc HOANG |
| author_facet | Quoc Nghi NGUYEN Van Nam MAI Thi Hong Loc HOANG |
| author_sort | Quoc Nghi NGUYEN |
| collection | DOAJ |
| description | In the Mekong Delta region (Vietnam), community-based tourism is developing and achieving impressive results. To
maintain this success, community tourism sites should pay special attention to improving tourist satisfaction. Therefore, this
study aims to demonstrate the factors influencing tourist satisfaction with community-based tourism in the Mekong Delta region
(Vietnam). A mixed research method was used, combining qualitative and quantitative research to test the research hypotheses.
The research data were collected using a convenient sampling with a sample size of 350 tourists who had experienced
community-based tourism services in the Mekong Delta region. The research results have pointed out 08 factors that positively
affect tourist satisfaction with community-based tourism in the Mekong Delta region, including trust, responsiveness, assurance,
empathy, tangible facilities, perceived price, cultural interaction, and local cuisine. Among these, the trust factor has the most
powerful impact on tourist satisfaction. Several management implications have been proposed for community tourism sites to
enhance service quality and tourist satisfaction with community-based tourism in the Mekong Delta region, Vietnam. |
| format | Article |
| id | doaj-art-ac10e5b3dcea4dc5abb6c9d3850e398c |
| institution | DOAJ |
| issn | 2065-0817 2065-1198 |
| language | English |
| publishDate | 2024-11-01 |
| publisher | Editura Universităţii din Oradea |
| record_format | Article |
| series | Geo Journal of Tourism and Geosites |
| spelling | doaj-art-ac10e5b3dcea4dc5abb6c9d3850e398c2025-08-20T03:13:10ZengEditura Universităţii din OradeaGeo Journal of Tourism and Geosites2065-08172065-11982024-11-015641661167010.30892/gtg.56422-1336EXPLAINING TOURIST SATISFACTION WITH COMMUNITY-BASED TOURISM IN THE MEKONG DELTA REGION, VIETNAMQuoc Nghi NGUYEN0Van Nam MAI1Thi Hong Loc HOANG2School of Economics, Can Tho University, Can Tho, Vietnam, e-mail: quocnghi@ctu.edu.vnSchool of Graduate, Can Tho University, Can Tho, Vietnam, e-mail: mvnam@ctu.edu.vnSchool of Economics, Can Tho University, Can Tho, Vietnam, e-mail: hthloc@ctu.edu.vnIn the Mekong Delta region (Vietnam), community-based tourism is developing and achieving impressive results. To maintain this success, community tourism sites should pay special attention to improving tourist satisfaction. Therefore, this study aims to demonstrate the factors influencing tourist satisfaction with community-based tourism in the Mekong Delta region (Vietnam). A mixed research method was used, combining qualitative and quantitative research to test the research hypotheses. The research data were collected using a convenient sampling with a sample size of 350 tourists who had experienced community-based tourism services in the Mekong Delta region. The research results have pointed out 08 factors that positively affect tourist satisfaction with community-based tourism in the Mekong Delta region, including trust, responsiveness, assurance, empathy, tangible facilities, perceived price, cultural interaction, and local cuisine. Among these, the trust factor has the most powerful impact on tourist satisfaction. Several management implications have been proposed for community tourism sites to enhance service quality and tourist satisfaction with community-based tourism in the Mekong Delta region, Vietnam.https://gtg.webhost.uoradea.ro/PDF/GTG-4-2024/gtg.56422-1336.pdfsatisfactionservice qualitycommunity-based tourismtouristsmekong delta. |
| spellingShingle | Quoc Nghi NGUYEN Van Nam MAI Thi Hong Loc HOANG EXPLAINING TOURIST SATISFACTION WITH COMMUNITY-BASED TOURISM IN THE MEKONG DELTA REGION, VIETNAM Geo Journal of Tourism and Geosites satisfaction service quality community-based tourism tourists mekong delta. |
| title | EXPLAINING TOURIST SATISFACTION WITH COMMUNITY-BASED TOURISM IN THE MEKONG DELTA REGION, VIETNAM |
| title_full | EXPLAINING TOURIST SATISFACTION WITH COMMUNITY-BASED TOURISM IN THE MEKONG DELTA REGION, VIETNAM |
| title_fullStr | EXPLAINING TOURIST SATISFACTION WITH COMMUNITY-BASED TOURISM IN THE MEKONG DELTA REGION, VIETNAM |
| title_full_unstemmed | EXPLAINING TOURIST SATISFACTION WITH COMMUNITY-BASED TOURISM IN THE MEKONG DELTA REGION, VIETNAM |
| title_short | EXPLAINING TOURIST SATISFACTION WITH COMMUNITY-BASED TOURISM IN THE MEKONG DELTA REGION, VIETNAM |
| title_sort | explaining tourist satisfaction with community based tourism in the mekong delta region vietnam |
| topic | satisfaction service quality community-based tourism tourists mekong delta. |
| url | https://gtg.webhost.uoradea.ro/PDF/GTG-4-2024/gtg.56422-1336.pdf |
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