Developing a strategic framework for airline destination selection: A multi-criteria decision-making approach applied to Turkish airlines
The purpose of this study is to develop a comprehensive decision-making framework that airlines can use to strategically select new destinations, demonstrated here with a case application for Turkish Airlines. Addressing the complexities of route expansion, the study integrates the Entropy weighting...
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Main Authors: | Filiz Mizrak, Kagan Cenk Mizrak, Gonca Reyhan Akkartal |
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Format: | Article |
Language: | English |
Published: |
Elsevier
2025-01-01
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Series: | Transportation Research Interdisciplinary Perspectives |
Subjects: | |
Online Access: | http://www.sciencedirect.com/science/article/pii/S2590198225000016 |
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