Developing a strategic framework for airline destination selection: A multi-criteria decision-making approach applied to Turkish airlines
The purpose of this study is to develop a comprehensive decision-making framework that airlines can use to strategically select new destinations, demonstrated here with a case application for Turkish Airlines. Addressing the complexities of route expansion, the study integrates the Entropy weighting...
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| Format: | Article |
| Language: | English |
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Elsevier
2025-01-01
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| Series: | Transportation Research Interdisciplinary Perspectives |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2590198225000016 |
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| author | Filiz Mizrak Kagan Cenk Mizrak Gonca Reyhan Akkartal |
| author_facet | Filiz Mizrak Kagan Cenk Mizrak Gonca Reyhan Akkartal |
| author_sort | Filiz Mizrak |
| collection | DOAJ |
| description | The purpose of this study is to develop a comprehensive decision-making framework that airlines can use to strategically select new destinations, demonstrated here with a case application for Turkish Airlines. Addressing the complexities of route expansion, the study integrates the Entropy weighting method with the 2-Tuple Linguistic T-Spherical Fuzzy Decision by Opinion Score Method (2TLTS-FDOSM) to evaluate potential destinations across critical criteria, including market demand, economic impact, and regulatory environment. Data were collected from industry reports, expert evaluations, and publicly available aviation metrics to support a thorough and adaptable analysis. Findings from the Turkish Airlines case reveal San Antonio, TX (SAT), Portland, OR (PDX), and Nashville, TN (BNA) as top-ranked destinations, each offering distinct economic and operational benefits. This study contributes to aviation management literature by presenting a versatile, data-driven framework that can guide route selection for carriers in competitive markets. The framework’s ability to balance quantitative and qualitative insights underscores its potential for broader application in network planning, promoting sustainable growth within the aviation industry. |
| format | Article |
| id | doaj-art-ac099e02333d4cde8f510174846f88ce |
| institution | Kabale University |
| issn | 2590-1982 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Transportation Research Interdisciplinary Perspectives |
| spelling | doaj-art-ac099e02333d4cde8f510174846f88ce2025-02-09T05:01:17ZengElsevierTransportation Research Interdisciplinary Perspectives2590-19822025-01-0129101322Developing a strategic framework for airline destination selection: A multi-criteria decision-making approach applied to Turkish airlinesFiliz Mizrak0Kagan Cenk Mizrak1Gonca Reyhan Akkartal2Beykoz University/Faculty of Administrative Sciences, Logistics Management, TurkeyNisantasi University, Vocational School of Civil Aviation, TurkeyIstanbul Medipol University, Faculty of Administrative Sciences, Logistics Management, TurkeyThe purpose of this study is to develop a comprehensive decision-making framework that airlines can use to strategically select new destinations, demonstrated here with a case application for Turkish Airlines. Addressing the complexities of route expansion, the study integrates the Entropy weighting method with the 2-Tuple Linguistic T-Spherical Fuzzy Decision by Opinion Score Method (2TLTS-FDOSM) to evaluate potential destinations across critical criteria, including market demand, economic impact, and regulatory environment. Data were collected from industry reports, expert evaluations, and publicly available aviation metrics to support a thorough and adaptable analysis. Findings from the Turkish Airlines case reveal San Antonio, TX (SAT), Portland, OR (PDX), and Nashville, TN (BNA) as top-ranked destinations, each offering distinct economic and operational benefits. This study contributes to aviation management literature by presenting a versatile, data-driven framework that can guide route selection for carriers in competitive markets. The framework’s ability to balance quantitative and qualitative insights underscores its potential for broader application in network planning, promoting sustainable growth within the aviation industry.http://www.sciencedirect.com/science/article/pii/S2590198225000016Strategic Destination SelectionMulti-Criteria Decision-Making (MCDM)Aviation Management2TLTS-FDOSM |
| spellingShingle | Filiz Mizrak Kagan Cenk Mizrak Gonca Reyhan Akkartal Developing a strategic framework for airline destination selection: A multi-criteria decision-making approach applied to Turkish airlines Transportation Research Interdisciplinary Perspectives Strategic Destination Selection Multi-Criteria Decision-Making (MCDM) Aviation Management 2TLTS-FDOSM |
| title | Developing a strategic framework for airline destination selection: A multi-criteria decision-making approach applied to Turkish airlines |
| title_full | Developing a strategic framework for airline destination selection: A multi-criteria decision-making approach applied to Turkish airlines |
| title_fullStr | Developing a strategic framework for airline destination selection: A multi-criteria decision-making approach applied to Turkish airlines |
| title_full_unstemmed | Developing a strategic framework for airline destination selection: A multi-criteria decision-making approach applied to Turkish airlines |
| title_short | Developing a strategic framework for airline destination selection: A multi-criteria decision-making approach applied to Turkish airlines |
| title_sort | developing a strategic framework for airline destination selection a multi criteria decision making approach applied to turkish airlines |
| topic | Strategic Destination Selection Multi-Criteria Decision-Making (MCDM) Aviation Management 2TLTS-FDOSM |
| url | http://www.sciencedirect.com/science/article/pii/S2590198225000016 |
| work_keys_str_mv | AT filizmizrak developingastrategicframeworkforairlinedestinationselectionamulticriteriadecisionmakingapproachappliedtoturkishairlines AT kagancenkmizrak developingastrategicframeworkforairlinedestinationselectionamulticriteriadecisionmakingapproachappliedtoturkishairlines AT goncareyhanakkartal developingastrategicframeworkforairlinedestinationselectionamulticriteriadecisionmakingapproachappliedtoturkishairlines |