The Nature Based Tourism Sustainability: Cultural Measures and Personality Behaviour

This study aims to justify the relevance of tourism destination culture personality (TDCP) for measuring destination personality from a cultural measures and personality behaviour perspective. Employing the cultural measures and personality behaviour approach, the study examines how TDCP can strengt...

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Main Authors: Imron Ali, Ariyanti Rizka, Notoatmodjo M. Iqbal, Dewi Siska, Rokhman Nur
Format: Article
Language:English
Published: EDP Sciences 2025-01-01
Series:SHS Web of Conferences
Subjects:
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2025/08/shsconf_uiseb2025_04002.pdf
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author Imron Ali
Ariyanti Rizka
Notoatmodjo M. Iqbal
Dewi Siska
Rokhman Nur
author_facet Imron Ali
Ariyanti Rizka
Notoatmodjo M. Iqbal
Dewi Siska
Rokhman Nur
author_sort Imron Ali
collection DOAJ
description This study aims to justify the relevance of tourism destination culture personality (TDCP) for measuring destination personality from a cultural measures and personality behaviour perspective. Employing the cultural measures and personality behaviour approach, the study examines how TDCP can strengthen tourist engagement and memorable experiences, leading to higher revisit intentions, particularly when the destination image aligns with tourists’ self-concept. TDCP integrates destination personality and Hofstede’s cultural dimensions to define a destination’s unique cultural identity. The study performs quantitative research method and involved 259 respondents from a single nation to evaluate 15 scale items of TDCP. SEM-AMOS and IPMA statistical analyses are performed to confirmed TDCP’s measurement item and the role. We found TDCP has significance in optimising the relationship between tourist engagement, memorable experiences, and revisit intention. Additionally, TDCP demonstrated a ∪-shaped curvilinear relationship with tourist engagement and revisit intention. Robustness and configuration tests validated the findings. This study contributes to tourism literature by detailing the impact of TDCP dimensions on tourist engagement, memorable experiences, and revisit intention in NBT.
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institution Kabale University
issn 2261-2424
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publishDate 2025-01-01
publisher EDP Sciences
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series SHS Web of Conferences
spelling doaj-art-abfd60a04a0b454fa42e8879ba9a58412025-08-20T03:27:40ZengEDP SciencesSHS Web of Conferences2261-24242025-01-012170400210.1051/shsconf/202521704002shsconf_uiseb2025_04002The Nature Based Tourism Sustainability: Cultural Measures and Personality BehaviourImron Ali0Ariyanti Rizka1Notoatmodjo M. Iqbal2Dewi Siska3Rokhman Nur4Faculty of Creative Design and Digital Business, Institut Teknologi dan Sains Nahdhatul Ulama PekalonganFaculty of Creative Design and Digital Business, Institut Teknologi dan Sains Nahdhatul Ulama PekalonganFaculty of Creative Design and Digital Business, Institut Teknologi dan Sains Nahdhatul Ulama PekalonganFaculty of Creative Design and Digital Business, Institut Teknologi dan Sains Nahdhatul Ulama PekalonganFaculty of Creative Design and Digital Business, Institut Teknologi dan Sains Nahdhatul Ulama PekalonganThis study aims to justify the relevance of tourism destination culture personality (TDCP) for measuring destination personality from a cultural measures and personality behaviour perspective. Employing the cultural measures and personality behaviour approach, the study examines how TDCP can strengthen tourist engagement and memorable experiences, leading to higher revisit intentions, particularly when the destination image aligns with tourists’ self-concept. TDCP integrates destination personality and Hofstede’s cultural dimensions to define a destination’s unique cultural identity. The study performs quantitative research method and involved 259 respondents from a single nation to evaluate 15 scale items of TDCP. SEM-AMOS and IPMA statistical analyses are performed to confirmed TDCP’s measurement item and the role. We found TDCP has significance in optimising the relationship between tourist engagement, memorable experiences, and revisit intention. Additionally, TDCP demonstrated a ∪-shaped curvilinear relationship with tourist engagement and revisit intention. Robustness and configuration tests validated the findings. This study contributes to tourism literature by detailing the impact of TDCP dimensions on tourist engagement, memorable experiences, and revisit intention in NBT.https://www.shs-conferences.org/articles/shsconf/pdf/2025/08/shsconf_uiseb2025_04002.pdftourism destination culture personalitytourist engagementmemorable-based tourism experiencerevisit intentionhofstede’s dimension of culturaldestination personalitytourism sustainability
spellingShingle Imron Ali
Ariyanti Rizka
Notoatmodjo M. Iqbal
Dewi Siska
Rokhman Nur
The Nature Based Tourism Sustainability: Cultural Measures and Personality Behaviour
SHS Web of Conferences
tourism destination culture personality
tourist engagement
memorable-based tourism experience
revisit intention
hofstede’s dimension of cultural
destination personality
tourism sustainability
title The Nature Based Tourism Sustainability: Cultural Measures and Personality Behaviour
title_full The Nature Based Tourism Sustainability: Cultural Measures and Personality Behaviour
title_fullStr The Nature Based Tourism Sustainability: Cultural Measures and Personality Behaviour
title_full_unstemmed The Nature Based Tourism Sustainability: Cultural Measures and Personality Behaviour
title_short The Nature Based Tourism Sustainability: Cultural Measures and Personality Behaviour
title_sort nature based tourism sustainability cultural measures and personality behaviour
topic tourism destination culture personality
tourist engagement
memorable-based tourism experience
revisit intention
hofstede’s dimension of cultural
destination personality
tourism sustainability
url https://www.shs-conferences.org/articles/shsconf/pdf/2025/08/shsconf_uiseb2025_04002.pdf
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