Defaults change choices, not minds: Practical and ethical benefits of brief educational boosts for water recycling acceptance

Although nudges have been shown to influence many choices, it is possible that nudging may also result in undesirable consequences compared to other choice architectures (e.g., educational boosts). Here, we present evidence of one such case involving recycled water acceptance. In two experiments, we...

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Main Authors: Braden Tanner, Edward T. Cokely, Adam Feltz
Format: Article
Language:English
Published: Cambridge University Press 2025-01-01
Series:Judgment and Decision Making
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Online Access:https://www.cambridge.org/core/product/identifier/S1930297525000105/type/journal_article
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author Braden Tanner
Edward T. Cokely
Adam Feltz
author_facet Braden Tanner
Edward T. Cokely
Adam Feltz
author_sort Braden Tanner
collection DOAJ
description Although nudges have been shown to influence many choices, it is possible that nudging may also result in undesirable consequences compared to other choice architectures (e.g., educational boosts). Here, we present evidence of one such case involving recycled water acceptance. In two experiments, we compared the effects of a popular nudge (i.e., defaults designed to increase acceptance) with an educational boost (e.g., a brief video designed to support informed decision making). Results revealed that both defaults and educational boosts substantially increased choices related to recycled water acceptance (e.g., >60% increase in enrollment in a hypothetical recycled water program across experiments). However, the educational boost also promoted choice-consistent effects on attitudes, intentions, and knowledge, while default nudges resulted in attitude inconsistency (e.g., expressing worry about recycled water; intending to protest and avoid water recycling). Results add to research on practical and ethical risks of nudging and the potential benefits of comparing the costs of nudges with other options.
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spelling doaj-art-ab7503988e5845b5a98ad9e045e7610f2025-08-20T03:23:56ZengCambridge University PressJudgment and Decision Making1930-29752025-01-012010.1017/jdm.2025.10Defaults change choices, not minds: Practical and ethical benefits of brief educational boosts for water recycling acceptanceBraden Tanner0https://orcid.org/0000-0002-2572-1360Edward T. Cokely1Adam Feltz2Department of Psychology, University of Oklahoma, Norman, OK, USADepartment of Psychology, University of Oklahoma, Norman, OK, USADepartment of Psychology, University of Oklahoma, Norman, OK, USA Center for Applied Social Research, University of Oklahoma, Norman, OK, USAAlthough nudges have been shown to influence many choices, it is possible that nudging may also result in undesirable consequences compared to other choice architectures (e.g., educational boosts). Here, we present evidence of one such case involving recycled water acceptance. In two experiments, we compared the effects of a popular nudge (i.e., defaults designed to increase acceptance) with an educational boost (e.g., a brief video designed to support informed decision making). Results revealed that both defaults and educational boosts substantially increased choices related to recycled water acceptance (e.g., >60% increase in enrollment in a hypothetical recycled water program across experiments). However, the educational boost also promoted choice-consistent effects on attitudes, intentions, and knowledge, while default nudges resulted in attitude inconsistency (e.g., expressing worry about recycled water; intending to protest and avoid water recycling). Results add to research on practical and ethical risks of nudging and the potential benefits of comparing the costs of nudges with other options.https://www.cambridge.org/core/product/identifier/S1930297525000105/type/journal_articledecision makingeducational boostsdefault nudgechoice architectureethics
spellingShingle Braden Tanner
Edward T. Cokely
Adam Feltz
Defaults change choices, not minds: Practical and ethical benefits of brief educational boosts for water recycling acceptance
Judgment and Decision Making
decision making
educational boosts
default nudge
choice architecture
ethics
title Defaults change choices, not minds: Practical and ethical benefits of brief educational boosts for water recycling acceptance
title_full Defaults change choices, not minds: Practical and ethical benefits of brief educational boosts for water recycling acceptance
title_fullStr Defaults change choices, not minds: Practical and ethical benefits of brief educational boosts for water recycling acceptance
title_full_unstemmed Defaults change choices, not minds: Practical and ethical benefits of brief educational boosts for water recycling acceptance
title_short Defaults change choices, not minds: Practical and ethical benefits of brief educational boosts for water recycling acceptance
title_sort defaults change choices not minds practical and ethical benefits of brief educational boosts for water recycling acceptance
topic decision making
educational boosts
default nudge
choice architecture
ethics
url https://www.cambridge.org/core/product/identifier/S1930297525000105/type/journal_article
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AT adamfeltz defaultschangechoicesnotmindspracticalandethicalbenefitsofbriefeducationalboostsforwaterrecyclingacceptance