Comparative relation mining of customer reviews based on a hybrid CSR method

Online reviews contain comparative opinions that reveal the competitive relationships of related products, help identify the competitiveness of products in the marketplace, and influence consumers’ purchasing choices. The Class Sequence Rule (CSR) method, which is previously commonly used to identif...

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Main Authors: Song Gao, Hongwei Wang, Yuanjun Zhu, Jiaqi Liu, Ou Tang
Format: Article
Language:English
Published: Taylor & Francis Group 2023-12-01
Series:Connection Science
Subjects:
Online Access:http://dx.doi.org/10.1080/09540091.2023.2251717
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author Song Gao
Hongwei Wang
Yuanjun Zhu
Jiaqi Liu
Ou Tang
author_facet Song Gao
Hongwei Wang
Yuanjun Zhu
Jiaqi Liu
Ou Tang
author_sort Song Gao
collection DOAJ
description Online reviews contain comparative opinions that reveal the competitive relationships of related products, help identify the competitiveness of products in the marketplace, and influence consumers’ purchasing choices. The Class Sequence Rule (CSR) method, which is previously commonly used to identify the comparative relations of reviews, suffers from low recognition efficiency and inaccurate generation of rules. In this paper, we improve on the CSR method by proposing a hybrid CSR method, which utilises dependency relations and the part-of-speech to identify frequent sequence patterns in customer reviews, which can reduce manual intervention and reinforce sequence rules in the relation mining process. Such a method outperforms CSR and other CSR-based models with an F-value of 84.67%. In different experiments, we find that the method is characterised by less time-consuming and efficient in generating sequence patterns, as the dependency direction helps to reduce the sequence length. In addition, this method also performs well in implicit relation mining for extracting comparative information that lacks obvious rules. In this study, the optimal CSR method is applied to automatically capture the deeper features of comparative relations, thus improving the process of recognising explicit and implicit comparative relations.
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spelling doaj-art-ab52f79ba9ef4c8c9cdcd56d30dbf05f2025-08-20T01:59:38ZengTaylor & Francis GroupConnection Science0954-00911360-04942023-12-0135110.1080/09540091.2023.22517172251717Comparative relation mining of customer reviews based on a hybrid CSR methodSong Gao0Hongwei Wang1Yuanjun Zhu2Jiaqi Liu3Ou Tang4China Information Technology Security Evaluation Center, Beijing, People’s Republic of ChinaSchool of Economics & ManagementSchool of Economics & ManagementSchool of Economics & ManagementLinköping UniversityOnline reviews contain comparative opinions that reveal the competitive relationships of related products, help identify the competitiveness of products in the marketplace, and influence consumers’ purchasing choices. The Class Sequence Rule (CSR) method, which is previously commonly used to identify the comparative relations of reviews, suffers from low recognition efficiency and inaccurate generation of rules. In this paper, we improve on the CSR method by proposing a hybrid CSR method, which utilises dependency relations and the part-of-speech to identify frequent sequence patterns in customer reviews, which can reduce manual intervention and reinforce sequence rules in the relation mining process. Such a method outperforms CSR and other CSR-based models with an F-value of 84.67%. In different experiments, we find that the method is characterised by less time-consuming and efficient in generating sequence patterns, as the dependency direction helps to reduce the sequence length. In addition, this method also performs well in implicit relation mining for extracting comparative information that lacks obvious rules. In this study, the optimal CSR method is applied to automatically capture the deeper features of comparative relations, thus improving the process of recognising explicit and implicit comparative relations.http://dx.doi.org/10.1080/09540091.2023.2251717comparative relation miningclass sequence ruledependency parsingimplicit comparative relation
spellingShingle Song Gao
Hongwei Wang
Yuanjun Zhu
Jiaqi Liu
Ou Tang
Comparative relation mining of customer reviews based on a hybrid CSR method
Connection Science
comparative relation mining
class sequence rule
dependency parsing
implicit comparative relation
title Comparative relation mining of customer reviews based on a hybrid CSR method
title_full Comparative relation mining of customer reviews based on a hybrid CSR method
title_fullStr Comparative relation mining of customer reviews based on a hybrid CSR method
title_full_unstemmed Comparative relation mining of customer reviews based on a hybrid CSR method
title_short Comparative relation mining of customer reviews based on a hybrid CSR method
title_sort comparative relation mining of customer reviews based on a hybrid csr method
topic comparative relation mining
class sequence rule
dependency parsing
implicit comparative relation
url http://dx.doi.org/10.1080/09540091.2023.2251717
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AT jiaqiliu comparativerelationminingofcustomerreviewsbasedonahybridcsrmethod
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