Pengaruh Program Corporate Social Responsibility (CSR) dan Citra Perusahaan Terhadap Loyalitas Pelanggan PT. Telkom Kandatel Yogyakarta

Pengaruh Program Corporate Social Responsibility (CSR) dan Citra Perusahaan Terhadap Loyalitas Pelanggan PT. Telkom Kandatel Yogyakarta

Recently, consumers are more and more aware about the products that they use. Customer has also started to take more concern on the company background. This tendency has led companies to be more aware on building a positive image toward their customer. Companies are using social responsibility progr...

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Bibliographic Details
Main Authors: Nita Megayanti, Abdul Rohman
Format: Article
Language:English
Published: Department of Communications, Universitas Islam Indonesia 2016-06-01
Series:Jurnal Komunikasi
Online Access:https://journal.uii.ac.id/jurnal-komunikasi/article/view/6812
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