What motivates individuals to use FinTech budgeting applications? Evidence from India during the covid-19 pandemic
The purpose of the present study was to explicate the factors determining customers’ intention to use budgeting apps since the outbreak of COVID-19 pandemic. A cross-sectional survey in South India was conducted to collect data from 285 FinTech users. The data were analyzed using partial least squar...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2022-12-01
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| Series: | Cogent Economics & Finance |
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| Online Access: | https://www.tandfonline.com/doi/10.1080/23322039.2022.2127482 |
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| author | Basri Savitha Iqbal Thonse Hawaldar |
| author_facet | Basri Savitha Iqbal Thonse Hawaldar |
| author_sort | Basri Savitha |
| collection | DOAJ |
| description | The purpose of the present study was to explicate the factors determining customers’ intention to use budgeting apps since the outbreak of COVID-19 pandemic. A cross-sectional survey in South India was conducted to collect data from 285 FinTech users. The data were analyzed using partial least square regression to estimate path coefficients and the PROCESS macro technique to identify moderation effects. Firstly, app engagement and self-efficacy were found to have a positive effect on the intention to use budgeting apps. Secondly, individuals who use FinTech services less frequently and those who use it to pay for a variety of expenses were found to have a greater effect on usage intentions of customer engagement, perceived trust, and perceived ease of use. Therefore, customization, real-time suggestions, providing tools for data visualization, smart data insights, and artificial intelligence-based recommendations and advice would assist customers in prudence money management. |
| format | Article |
| id | doaj-art-ab2a8d3748ae4c00bcff5b2f9f7172f9 |
| institution | DOAJ |
| issn | 2332-2039 |
| language | English |
| publishDate | 2022-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Economics & Finance |
| spelling | doaj-art-ab2a8d3748ae4c00bcff5b2f9f7172f92025-08-20T03:22:21ZengTaylor & Francis GroupCogent Economics & Finance2332-20392022-12-0110110.1080/23322039.2022.2127482What motivates individuals to use FinTech budgeting applications? Evidence from India during the covid-19 pandemicBasri Savitha0Iqbal Thonse Hawaldar1Centre for Advanced Studies in Financial Inclusion Manipal Academy of Higher Education, Manipal Institute of Management, Manipal, IndiaDepartment of Accounting & Finance, College of Business Administration, Kingdom University, BahrainThe purpose of the present study was to explicate the factors determining customers’ intention to use budgeting apps since the outbreak of COVID-19 pandemic. A cross-sectional survey in South India was conducted to collect data from 285 FinTech users. The data were analyzed using partial least square regression to estimate path coefficients and the PROCESS macro technique to identify moderation effects. Firstly, app engagement and self-efficacy were found to have a positive effect on the intention to use budgeting apps. Secondly, individuals who use FinTech services less frequently and those who use it to pay for a variety of expenses were found to have a greater effect on usage intentions of customer engagement, perceived trust, and perceived ease of use. Therefore, customization, real-time suggestions, providing tools for data visualization, smart data insights, and artificial intelligence-based recommendations and advice would assist customers in prudence money management.https://www.tandfonline.com/doi/10.1080/23322039.2022.2127482Engagementcovid-19budgetingintentionself-efficacyconsumer |
| spellingShingle | Basri Savitha Iqbal Thonse Hawaldar What motivates individuals to use FinTech budgeting applications? Evidence from India during the covid-19 pandemic Cogent Economics & Finance Engagement covid-19 budgeting intention self-efficacy consumer |
| title | What motivates individuals to use FinTech budgeting applications? Evidence from India during the covid-19 pandemic |
| title_full | What motivates individuals to use FinTech budgeting applications? Evidence from India during the covid-19 pandemic |
| title_fullStr | What motivates individuals to use FinTech budgeting applications? Evidence from India during the covid-19 pandemic |
| title_full_unstemmed | What motivates individuals to use FinTech budgeting applications? Evidence from India during the covid-19 pandemic |
| title_short | What motivates individuals to use FinTech budgeting applications? Evidence from India during the covid-19 pandemic |
| title_sort | what motivates individuals to use fintech budgeting applications evidence from india during the covid 19 pandemic |
| topic | Engagement covid-19 budgeting intention self-efficacy consumer |
| url | https://www.tandfonline.com/doi/10.1080/23322039.2022.2127482 |
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