Instruction: Teaching or Marketing?

Presents views on library instruction. Scope of teaching; Comparison between the goals of marketing and library instruction; Reason information literacy instruction is considered a form of marketing.

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Bibliographic Details
Main Author: Susan B. Ardis
Format: Article
Language:English
Published: University of Alberta Library 2005-03-01
Series:Issues in Science and Technology Librarianship
Online Access:https://journals.library.ualberta.ca/istl/index.php/istl/article/view/2020
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author Susan B. Ardis
author_facet Susan B. Ardis
author_sort Susan B. Ardis
collection DOAJ
description Presents views on library instruction. Scope of teaching; Comparison between the goals of marketing and library instruction; Reason information literacy instruction is considered a form of marketing.
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institution Kabale University
issn 1092-1206
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publishDate 2005-03-01
publisher University of Alberta Library
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series Issues in Science and Technology Librarianship
spelling doaj-art-ab14521f711541ed84a006b059d3cede2025-08-20T03:58:40ZengUniversity of Alberta LibraryIssues in Science and Technology Librarianship1092-12062005-03-014210.29173/istl2020Instruction: Teaching or Marketing?Susan B. Ardis Presents views on library instruction. Scope of teaching; Comparison between the goals of marketing and library instruction; Reason information literacy instruction is considered a form of marketing. https://journals.library.ualberta.ca/istl/index.php/istl/article/view/2020
spellingShingle Susan B. Ardis
Instruction: Teaching or Marketing?
Issues in Science and Technology Librarianship
title Instruction: Teaching or Marketing?
title_full Instruction: Teaching or Marketing?
title_fullStr Instruction: Teaching or Marketing?
title_full_unstemmed Instruction: Teaching or Marketing?
title_short Instruction: Teaching or Marketing?
title_sort instruction teaching or marketing
url https://journals.library.ualberta.ca/istl/index.php/istl/article/view/2020
work_keys_str_mv AT susanbardis instructionteachingormarketing