A Localized Model for Branding in the Iranian Dairy Industry
ObjectiveBranding is the process of creating a strong awareness of a product or service in the market using a logo, design, symbol, or slogan i.e. the elements used in advertising. Branding includes creating effective communication between a company and its customers. It has a positive and substanti...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2024-03-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_97096_64f7d43560de9cd521ab39f88c21c6c6.pdf |
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