Searching for Alternative Development of Economy and Marketing Role of Higher Economics Education in Russia
Economy of the country and regions today find themselves in a complicated situation of choosing alternative ways of development. Declining international influence leads to analysis and substantiation of new ways of development. Marketing as a centre of coordination for region sustainable development...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Russian |
| Published: |
Plekhanov Russian University of Economics
2024-05-01
|
| Series: | Вестник Российского экономического университета имени Г. В. Плеханова |
| Subjects: | |
| Online Access: | https://vest.rea.ru/jour/article/view/1972 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849243758204289024 |
|---|---|
| author | I. E. Belskikh Yu. E. Golovina |
| author_facet | I. E. Belskikh Yu. E. Golovina |
| author_sort | I. E. Belskikh |
| collection | DOAJ |
| description | Economy of the country and regions today find themselves in a complicated situation of choosing alternative ways of development. Declining international influence leads to analysis and substantiation of new ways of development. Marketing as a centre of coordination for region sustainable development is becoming a supporting structure for the growing appeal on home market. Higher economics education and its agents, i. e. Russian universities of economics will bear high responsibility for searching and substantiation of alternatives ways of working on markets. On the basis of expert assessment and comparative analysis of economics and other regional universities (pedagogical, technical, classical) competitive advantages of specialized higher education institutions in working with mass media were demonstrated. Managerial features, professional orientation of education and training programs, economic links with regional enterprises can highlight these advantages. Rising requirements of branch regulators to media activity of universities result in chaotization of information flows and increase in their impact on regional positioning. Therefore, we can observe an antagonistic dualism between harsh reality and magic virtual pictures. The authors put forward a logical scheme for resolving this problem, relying on synthesis of institutionalism, cluster approach (according to M. Porter) and conventional territorial and industrial marketing. |
| format | Article |
| id | doaj-art-aa9e8e20f1834db6ba159eb8204efcde |
| institution | Kabale University |
| issn | 2413-2829 2587-9251 |
| language | Russian |
| publishDate | 2024-05-01 |
| publisher | Plekhanov Russian University of Economics |
| record_format | Article |
| series | Вестник Российского экономического университета имени Г. В. Плеханова |
| spelling | doaj-art-aa9e8e20f1834db6ba159eb8204efcde2025-08-20T03:59:21ZrusPlekhanov Russian University of EconomicsВестник Российского экономического университета имени Г. В. Плеханова2413-28292587-92512024-05-0103697610.21686/2413-2829-2024-3-69-761232Searching for Alternative Development of Economy and Marketing Role of Higher Economics Education in RussiaI. E. Belskikh0Yu. E. Golovina1Volgograd branch of the Plekhanov Russian University of EconomicsPyatigorsk State UniversityEconomy of the country and regions today find themselves in a complicated situation of choosing alternative ways of development. Declining international influence leads to analysis and substantiation of new ways of development. Marketing as a centre of coordination for region sustainable development is becoming a supporting structure for the growing appeal on home market. Higher economics education and its agents, i. e. Russian universities of economics will bear high responsibility for searching and substantiation of alternatives ways of working on markets. On the basis of expert assessment and comparative analysis of economics and other regional universities (pedagogical, technical, classical) competitive advantages of specialized higher education institutions in working with mass media were demonstrated. Managerial features, professional orientation of education and training programs, economic links with regional enterprises can highlight these advantages. Rising requirements of branch regulators to media activity of universities result in chaotization of information flows and increase in their impact on regional positioning. Therefore, we can observe an antagonistic dualism between harsh reality and magic virtual pictures. The authors put forward a logical scheme for resolving this problem, relying on synthesis of institutionalism, cluster approach (according to M. Porter) and conventional territorial and industrial marketing.https://vest.rea.ru/jour/article/view/1972russian universities of economicsmarketingsustainable development of regionsregional economyhigher educationalternative development |
| spellingShingle | I. E. Belskikh Yu. E. Golovina Searching for Alternative Development of Economy and Marketing Role of Higher Economics Education in Russia Вестник Российского экономического университета имени Г. В. Плеханова russian universities of economics marketing sustainable development of regions regional economy higher education alternative development |
| title | Searching for Alternative Development of Economy and Marketing Role of Higher Economics Education in Russia |
| title_full | Searching for Alternative Development of Economy and Marketing Role of Higher Economics Education in Russia |
| title_fullStr | Searching for Alternative Development of Economy and Marketing Role of Higher Economics Education in Russia |
| title_full_unstemmed | Searching for Alternative Development of Economy and Marketing Role of Higher Economics Education in Russia |
| title_short | Searching for Alternative Development of Economy and Marketing Role of Higher Economics Education in Russia |
| title_sort | searching for alternative development of economy and marketing role of higher economics education in russia |
| topic | russian universities of economics marketing sustainable development of regions regional economy higher education alternative development |
| url | https://vest.rea.ru/jour/article/view/1972 |
| work_keys_str_mv | AT iebelskikh searchingforalternativedevelopmentofeconomyandmarketingroleofhighereconomicseducationinrussia AT yuegolovina searchingforalternativedevelopmentofeconomyandmarketingroleofhighereconomicseducationinrussia |