Modern contracts, image transfer and causa: Analysis of sponsorship agreement
The paper focuses on specific kinds of contracts conducted with marketing purpose in mind - image transfer. The sponsorship agreement is interesting in a way that economic interests of the parties or the purpose of entering the agreement are so important that they dictate the way the contract should...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad, Faculty of Law
2025-01-01
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| Series: | Zbornik Radova: Pravni Fakultet u Novom Sadu |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0550-2179/2025/0550-21792501351S.pdf |
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