Modern contracts, image transfer and causa: Analysis of sponsorship agreement
The paper focuses on specific kinds of contracts conducted with marketing purpose in mind - image transfer. The sponsorship agreement is interesting in a way that economic interests of the parties or the purpose of entering the agreement are so important that they dictate the way the contract should...
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| Format: | Article |
| Language: | English |
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University of Novi Sad, Faculty of Law
2025-01-01
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| Series: | Zbornik Radova: Pravni Fakultet u Novom Sadu |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0550-2179/2025/0550-21792501351S.pdf |
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| _version_ | 1849428610076639232 |
|---|---|
| author | Stanojević Petra Z. |
| author_facet | Stanojević Petra Z. |
| author_sort | Stanojević Petra Z. |
| collection | DOAJ |
| description | The paper focuses on specific kinds of contracts conducted with marketing purpose in mind - image transfer. The sponsorship agreement is interesting in a way that economic interests of the parties or the purpose of entering the agreement are so important that they dictate the way the contract should be analysed, as well as question the dominant idea of the relationship between causa and motive. Suggestions on how this contract should be regulated will be made towards the conclusion. The importance of discussing this topic consists in lack of regulation and theoretical works as well as its frequency and legal uncertainty in case of dispute. |
| format | Article |
| id | doaj-art-aa99acefbbd845d1a4b029c606be3fd9 |
| institution | Kabale University |
| issn | 0550-2179 2406-1255 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | University of Novi Sad, Faculty of Law |
| record_format | Article |
| series | Zbornik Radova: Pravni Fakultet u Novom Sadu |
| spelling | doaj-art-aa99acefbbd845d1a4b029c606be3fd92025-08-20T03:28:38ZengUniversity of Novi Sad, Faculty of LawZbornik Radova: Pravni Fakultet u Novom Sadu0550-21792406-12552025-01-0159135137610.5937/zrpfns59-528630550-21792501351SModern contracts, image transfer and causa: Analysis of sponsorship agreementStanojević Petra Z.0https://orcid.org/0009-0001-0955-2448University of Belgrade, Faculty of Law Belgrade, SerbiaThe paper focuses on specific kinds of contracts conducted with marketing purpose in mind - image transfer. The sponsorship agreement is interesting in a way that economic interests of the parties or the purpose of entering the agreement are so important that they dictate the way the contract should be analysed, as well as question the dominant idea of the relationship between causa and motive. Suggestions on how this contract should be regulated will be made towards the conclusion. The importance of discussing this topic consists in lack of regulation and theoretical works as well as its frequency and legal uncertainty in case of dispute.https://scindeks-clanci.ceon.rs/data/pdf/0550-2179/2025/0550-21792501351S.pdfsponsorshipimage transferadvertisingcausamotive |
| spellingShingle | Stanojević Petra Z. Modern contracts, image transfer and causa: Analysis of sponsorship agreement Zbornik Radova: Pravni Fakultet u Novom Sadu sponsorship image transfer advertising causa motive |
| title | Modern contracts, image transfer and causa: Analysis of sponsorship agreement |
| title_full | Modern contracts, image transfer and causa: Analysis of sponsorship agreement |
| title_fullStr | Modern contracts, image transfer and causa: Analysis of sponsorship agreement |
| title_full_unstemmed | Modern contracts, image transfer and causa: Analysis of sponsorship agreement |
| title_short | Modern contracts, image transfer and causa: Analysis of sponsorship agreement |
| title_sort | modern contracts image transfer and causa analysis of sponsorship agreement |
| topic | sponsorship image transfer advertising causa motive |
| url | https://scindeks-clanci.ceon.rs/data/pdf/0550-2179/2025/0550-21792501351S.pdf |
| work_keys_str_mv | AT stanojevicpetraz moderncontractsimagetransferandcausaanalysisofsponsorshipagreement |