Designing model of place branding based on brand attachment (Kish Island case study)
Abstract Nowadays, place branding is a powerful tool which has the ability to create emotional attractions and brand image as well as an essential key to create differetiation among numerous tourism markets. This research aims to design a model of place branding for Kish Island due to compete among...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Sistan and Baluchestan
2024-09-01
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| Series: | پژوهشهای مدیریت عمومی |
| Subjects: | |
| Online Access: | https://jmr.usb.ac.ir/article_8566_444f7583c77d3f7440713f860e452d06.pdf |
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