IMPLEMENTATION OF AN UPDATED CRM SYSTEM IN THE ACTIVITIES OF A CONSTRUCTION ORGANISATION

IMPLEMENTATION OF AN UPDATED CRM SYSTEM IN THE ACTIVITIES OF A CONSTRUCTION ORGANISATION

In the current unstable political and economic conditions in Ukraine, many construction organisations are experiencing a degree of inconsistency between internal departments, which creates communication difficulties. External communication with clients and business partners is also crucial for the...

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Bibliographic Details
Main Authors: Tetyana Oklander, Mykhailo Oklander, Oleh Shcherbyna
Format: Article
Language:English
Published: Izdevnieciba “Baltija Publishing” 2025-03-01
Series:Baltic Journal of Economic Studies
Subjects:
enterprise
CRM system
structure
business process
digital technologies
strategy
Online Access:http://baltijapublishing.lv/index.php/issue/article/view/2726
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