PENGARUH HARGA, KUALITAS PRODUK DAN PROMOSI PADA KEPUTUSAN PEMBELIAN KONSUMEN TERHADAP PRODUK SAMBAL TENDO
Abstract: The world of commerce today has increased various types of business that emerge in accordance with era development. Price determination, product quality and promotion that are done have to be accured. The purpose of this research is to analyze the effect of price, product quality and prom...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya
2022-08-01
|
| Series: | Jurnal Performa |
| Online Access: | https://journal.uc.ac.id/index.php/performa/article/view/1958 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849222887071809536 |
|---|---|
| author | Hariz Putra Arfianto Febe Yuanita Ratna Indudewi |
| author_facet | Hariz Putra Arfianto Febe Yuanita Ratna Indudewi |
| author_sort | Hariz Putra Arfianto |
| collection | DOAJ |
| description |
Abstract: The world of commerce today has increased various types of business that emerge in accordance with era development. Price determination, product quality and promotion that are done have to be accured. The purpose of this research is to analyze the effect of price, product quality and promotion variables on purchase decisions of Sambal Tendo consumer. The research that is used is with quantitative research. The measurement scaled uses Likert scale with data collection by using questionnaire. The analysis method that is used is with Multiple Linear Regression Analysis. The result shows that price affects significant on purchase decision, while product quality and promotion do not affected significant on purchase decision of Tendo consumers.
|
| format | Article |
| id | doaj-art-aa53dcd2e8594552b34f640254439f3d |
| institution | Kabale University |
| issn | 2527-4635 |
| language | Indonesian |
| publishDate | 2022-08-01 |
| publisher | Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya |
| record_format | Article |
| series | Jurnal Performa |
| spelling | doaj-art-aa53dcd2e8594552b34f640254439f3d2025-08-26T02:09:24ZindLembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra SurabayaJurnal Performa2527-46352022-08-017210.37715/jp.v7i2.1958PENGARUH HARGA, KUALITAS PRODUK DAN PROMOSI PADA KEPUTUSAN PEMBELIAN KONSUMEN TERHADAP PRODUK SAMBAL TENDOHariz Putra Arfianto0Febe Yuanita Ratna IndudewiUniversitas Ciputra Abstract: The world of commerce today has increased various types of business that emerge in accordance with era development. Price determination, product quality and promotion that are done have to be accured. The purpose of this research is to analyze the effect of price, product quality and promotion variables on purchase decisions of Sambal Tendo consumer. The research that is used is with quantitative research. The measurement scaled uses Likert scale with data collection by using questionnaire. The analysis method that is used is with Multiple Linear Regression Analysis. The result shows that price affects significant on purchase decision, while product quality and promotion do not affected significant on purchase decision of Tendo consumers. https://journal.uc.ac.id/index.php/performa/article/view/1958 |
| spellingShingle | Hariz Putra Arfianto Febe Yuanita Ratna Indudewi PENGARUH HARGA, KUALITAS PRODUK DAN PROMOSI PADA KEPUTUSAN PEMBELIAN KONSUMEN TERHADAP PRODUK SAMBAL TENDO Jurnal Performa |
| title | PENGARUH HARGA, KUALITAS PRODUK DAN PROMOSI PADA KEPUTUSAN PEMBELIAN KONSUMEN TERHADAP PRODUK SAMBAL TENDO |
| title_full | PENGARUH HARGA, KUALITAS PRODUK DAN PROMOSI PADA KEPUTUSAN PEMBELIAN KONSUMEN TERHADAP PRODUK SAMBAL TENDO |
| title_fullStr | PENGARUH HARGA, KUALITAS PRODUK DAN PROMOSI PADA KEPUTUSAN PEMBELIAN KONSUMEN TERHADAP PRODUK SAMBAL TENDO |
| title_full_unstemmed | PENGARUH HARGA, KUALITAS PRODUK DAN PROMOSI PADA KEPUTUSAN PEMBELIAN KONSUMEN TERHADAP PRODUK SAMBAL TENDO |
| title_short | PENGARUH HARGA, KUALITAS PRODUK DAN PROMOSI PADA KEPUTUSAN PEMBELIAN KONSUMEN TERHADAP PRODUK SAMBAL TENDO |
| title_sort | pengaruh harga kualitas produk dan promosi pada keputusan pembelian konsumen terhadap produk sambal tendo |
| url | https://journal.uc.ac.id/index.php/performa/article/view/1958 |
| work_keys_str_mv | AT harizputraarfianto pengaruhhargakualitasprodukdanpromosipadakeputusanpembeliankonsumenterhadapproduksambaltendo AT febeyuanitaratnaindudewi pengaruhhargakualitasprodukdanpromosipadakeputusanpembeliankonsumenterhadapproduksambaltendo |