Purchase Intention Model of Generation Z to Enhance Awareness of Green Products Consumptions
The increased world population makes the carrying capacity of nature even heavier and leads to various environmental problems. Consumption of green products is one of the solutions to overcome environmental problems. Based on previous research, people still perceive green products as having lower qu...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Muhammadiyah University Press
2024-09-01
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| Series: | Riset Akuntansi dan Keuangan Indonesia |
| Subjects: | |
| Online Access: | https://journals2.ums.ac.id/index.php/reaksi/article/view/6206 |
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