Operational Elements and Website Promotion Strategy of 10 Best Islamic High Schools in Indonesia: A Descriptive Analysis
School principals need to be aware of the competitive sector of madrasah marketing management, which includes the usage of websites. Using advertising strategies and operational components on madrasah websites might be an intelligent strategy to get an advantage in the educational field. The MA webs...
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| Format: | Article |
| Language: | Indonesian |
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STAI Terpadu Yogyakarta
2024-09-01
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| Series: | Al-Fahim |
| Subjects: | |
| Online Access: | https://staitbiasjogja.ac.id/jurnal/index.php/alfahim/article/view/1541 |
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| author | Ratri Harida Agus Eko Sujianto Prim Masrokan Muntohar |
| author_facet | Ratri Harida Agus Eko Sujianto Prim Masrokan Muntohar |
| author_sort | Ratri Harida |
| collection | DOAJ |
| description | School principals need to be aware of the competitive sector of madrasah marketing management, which includes the usage of websites. Using advertising strategies and operational components on madrasah websites might be an intelligent strategy to get an advantage in the educational field. The MA websites are to be described in this descriptive qualitative study based on their operational elements and promotional strategy. It also seeks to determine whether the features on the school website aligned with its primary objective of promoting marketing and information about the madrasa. Based on the findings, the order of the percentage of the presence of elements on each school website is as follows: elements for operational purposes (100%), elements for promotional purposes (85%), elements for non-operational and promotional purposes (83%), and elements that serve both operational and promotional purposes (78%). It can be concluded that the features on the 10 MAN website align with its main objective of facilitating information and marketing for the madras. |
| format | Article |
| id | doaj-art-aa334445acef4a67918cf0fb694a9eac |
| institution | Kabale University |
| issn | 2656-226X 2656-6036 |
| language | Indonesian |
| publishDate | 2024-09-01 |
| publisher | STAI Terpadu Yogyakarta |
| record_format | Article |
| series | Al-Fahim |
| spelling | doaj-art-aa334445acef4a67918cf0fb694a9eac2025-01-13T03:59:31ZindSTAI Terpadu YogyakartaAl-Fahim2656-226X2656-60362024-09-016252954510.54396/alfahim.v6i2.15411541Operational Elements and Website Promotion Strategy of 10 Best Islamic High Schools in Indonesia: A Descriptive AnalysisRatri Harida0Agus Eko Sujianto1Prim Masrokan Muntohar2STKIP PGRI PonorogoUniversitas Islam Negeri Sayyid Ali Rahmatulloh TulungagungUniversitas Islam Negeri Sayyid Ali Rahmatulloh TulungagungSchool principals need to be aware of the competitive sector of madrasah marketing management, which includes the usage of websites. Using advertising strategies and operational components on madrasah websites might be an intelligent strategy to get an advantage in the educational field. The MA websites are to be described in this descriptive qualitative study based on their operational elements and promotional strategy. It also seeks to determine whether the features on the school website aligned with its primary objective of promoting marketing and information about the madrasa. Based on the findings, the order of the percentage of the presence of elements on each school website is as follows: elements for operational purposes (100%), elements for promotional purposes (85%), elements for non-operational and promotional purposes (83%), and elements that serve both operational and promotional purposes (78%). It can be concluded that the features on the 10 MAN website align with its main objective of facilitating information and marketing for the madras.https://staitbiasjogja.ac.id/jurnal/index.php/alfahim/article/view/1541educationoperational elementspromotional elementswebsite |
| spellingShingle | Ratri Harida Agus Eko Sujianto Prim Masrokan Muntohar Operational Elements and Website Promotion Strategy of 10 Best Islamic High Schools in Indonesia: A Descriptive Analysis Al-Fahim education operational elements promotional elements website |
| title | Operational Elements and Website Promotion Strategy of 10 Best Islamic High Schools in Indonesia: A Descriptive Analysis |
| title_full | Operational Elements and Website Promotion Strategy of 10 Best Islamic High Schools in Indonesia: A Descriptive Analysis |
| title_fullStr | Operational Elements and Website Promotion Strategy of 10 Best Islamic High Schools in Indonesia: A Descriptive Analysis |
| title_full_unstemmed | Operational Elements and Website Promotion Strategy of 10 Best Islamic High Schools in Indonesia: A Descriptive Analysis |
| title_short | Operational Elements and Website Promotion Strategy of 10 Best Islamic High Schools in Indonesia: A Descriptive Analysis |
| title_sort | operational elements and website promotion strategy of 10 best islamic high schools in indonesia a descriptive analysis |
| topic | education operational elements promotional elements website |
| url | https://staitbiasjogja.ac.id/jurnal/index.php/alfahim/article/view/1541 |
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