Segmentation of Internet Banking Users Based on Expectations: A Data Mining Approach
In recent years,Internet-based banking services have become the focus of competition in Iran’s banking system. In this respect, Internet banking users’ identification and segmentation leads to better understanding of users’ needs and expectations and planning to meet them. This in turn will result i...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Tehran
2014-09-01
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| Series: | Journal of Information Technology Management |
| Subjects: | |
| Online Access: | https://jitm.ut.ac.ir/article_51836_866f25a9ec52f4268322777535f21a4d.pdf |
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