THEATRUM case: theatre as a model of cultural transformation

THEATRUM is a private theatre space from Verkhnyaya Pyshma, operating on the territory of one of the pavilions of the Museum Complex of Civil and Military Equipment, which is rightfully included in the list of the best museums in the world with thematic collections that have no analogues. The theat...

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Main Author: Evgeniy I. Gaponov
Format: Article
Language:English
Published: Ekaterinburg Academy of Contemporary Art 2025-07-01
Series:Управление культурой
Online Access:https://managing-culture.eaca.ru/archive/2025/2/9
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author Evgeniy I. Gaponov
author_facet Evgeniy I. Gaponov
author_sort Evgeniy I. Gaponov
collection DOAJ
description THEATRUM is a private theatre space from Verkhnyaya Pyshma, operating on the territory of one of the pavilions of the Museum Complex of Civil and Military Equipment, which is rightfully included in the list of the best museums in the world with thematic collections that have no analogues. The theatre is perceived as a new model of a cultural institution: flexible, creative, meaningful. The project has existed for three and a half years, but has already become an example of sustainable development in a complex environment. It does not just create events, but turns each of them into a message that can change the attitude towards the theatre, the city, history. In its playbill, performances, film projects, educational initiatives and technological solutions work not separately, but as a single system of meanings. In the interview with the director of the THEATRUM theatre, Evgeny Gaponov, we discussed what the model of development of the theatre venue is based on and how work with the audience is built into it.
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publisher Ekaterinburg Academy of Contemporary Art
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series Управление культурой
spelling doaj-art-a9b56bf1283143a8ae72e0fcbc0d2b372025-08-20T03:58:45ZengEkaterinburg Academy of Contemporary ArtУправление культурой2949-074X2025-07-0142798810.70202/2949-074X-2025-4-2-79-88277THEATRUM case: theatre as a model of cultural transformationEvgeniy I. Gaponov0Universal Touring TheatreTHEATRUM is a private theatre space from Verkhnyaya Pyshma, operating on the territory of one of the pavilions of the Museum Complex of Civil and Military Equipment, which is rightfully included in the list of the best museums in the world with thematic collections that have no analogues. The theatre is perceived as a new model of a cultural institution: flexible, creative, meaningful. The project has existed for three and a half years, but has already become an example of sustainable development in a complex environment. It does not just create events, but turns each of them into a message that can change the attitude towards the theatre, the city, history. In its playbill, performances, film projects, educational initiatives and technological solutions work not separately, but as a single system of meanings. In the interview with the director of the THEATRUM theatre, Evgeny Gaponov, we discussed what the model of development of the theatre venue is based on and how work with the audience is built into it.https://managing-culture.eaca.ru/archive/2025/2/9
spellingShingle Evgeniy I. Gaponov
THEATRUM case: theatre as a model of cultural transformation
Управление культурой
title THEATRUM case: theatre as a model of cultural transformation
title_full THEATRUM case: theatre as a model of cultural transformation
title_fullStr THEATRUM case: theatre as a model of cultural transformation
title_full_unstemmed THEATRUM case: theatre as a model of cultural transformation
title_short THEATRUM case: theatre as a model of cultural transformation
title_sort theatrum case theatre as a model of cultural transformation
url https://managing-culture.eaca.ru/archive/2025/2/9
work_keys_str_mv AT evgeniyigaponov theatrumcasetheatreasamodelofculturaltransformation