Operation Strategies Based on Horizontal Competition and Service Capability Sharing under Demand Disturbance

The article considers the influence of demand disturbance on price, service capability, and operation mode selection of firms. Firstly, we discuss the equilibrium pricing and service capability strategy of the firm under three operation modes: price and service competition, price competition and ser...

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Main Authors: Kun Wang, Dongsong Wu
Format: Article
Language:English
Published: Wiley 2021-01-01
Series:Discrete Dynamics in Nature and Society
Online Access:http://dx.doi.org/10.1155/2021/6682833
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author Kun Wang
Dongsong Wu
author_facet Kun Wang
Dongsong Wu
author_sort Kun Wang
collection DOAJ
description The article considers the influence of demand disturbance on price, service capability, and operation mode selection of firms. Firstly, we discuss the equilibrium pricing and service capability strategy of the firm under three operation modes: price and service competition, price competition and service capability sharing, and price and service centralized making-decision. When there is demand disruption, firms determine their pricing and service capacity strategies under the three main operating models above. Finally, the comparative analysis shows that the influence of service capability in centralized decision price and service capability mode is greater than that on service capability in price competition and service capability sharing mode. The smoothness of service capability in price competition and service capability sharing mode is better than that in the centralized decision mode. And when the market price competition coefficient is moderate or the negative demand disturbance occurs, the price competition and service capability sharing mode has little influence on the profit compared with the other two modes (the profit loss is the smallest).
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publishDate 2021-01-01
publisher Wiley
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series Discrete Dynamics in Nature and Society
spelling doaj-art-a9b476dba31d49be9c70b25c39bcc34c2025-08-20T02:20:40ZengWileyDiscrete Dynamics in Nature and Society1026-02261607-887X2021-01-01202110.1155/2021/66828336682833Operation Strategies Based on Horizontal Competition and Service Capability Sharing under Demand DisturbanceKun Wang0Dongsong Wu1School of Business, Nankai University, Tianjin 300071, ChinaSchool of Economics, Tianjin University of Finance and Economics, Tianjin 300222, ChinaThe article considers the influence of demand disturbance on price, service capability, and operation mode selection of firms. Firstly, we discuss the equilibrium pricing and service capability strategy of the firm under three operation modes: price and service competition, price competition and service capability sharing, and price and service centralized making-decision. When there is demand disruption, firms determine their pricing and service capacity strategies under the three main operating models above. Finally, the comparative analysis shows that the influence of service capability in centralized decision price and service capability mode is greater than that on service capability in price competition and service capability sharing mode. The smoothness of service capability in price competition and service capability sharing mode is better than that in the centralized decision mode. And when the market price competition coefficient is moderate or the negative demand disturbance occurs, the price competition and service capability sharing mode has little influence on the profit compared with the other two modes (the profit loss is the smallest).http://dx.doi.org/10.1155/2021/6682833
spellingShingle Kun Wang
Dongsong Wu
Operation Strategies Based on Horizontal Competition and Service Capability Sharing under Demand Disturbance
Discrete Dynamics in Nature and Society
title Operation Strategies Based on Horizontal Competition and Service Capability Sharing under Demand Disturbance
title_full Operation Strategies Based on Horizontal Competition and Service Capability Sharing under Demand Disturbance
title_fullStr Operation Strategies Based on Horizontal Competition and Service Capability Sharing under Demand Disturbance
title_full_unstemmed Operation Strategies Based on Horizontal Competition and Service Capability Sharing under Demand Disturbance
title_short Operation Strategies Based on Horizontal Competition and Service Capability Sharing under Demand Disturbance
title_sort operation strategies based on horizontal competition and service capability sharing under demand disturbance
url http://dx.doi.org/10.1155/2021/6682833
work_keys_str_mv AT kunwang operationstrategiesbasedonhorizontalcompetitionandservicecapabilitysharingunderdemanddisturbance
AT dongsongwu operationstrategiesbasedonhorizontalcompetitionandservicecapabilitysharingunderdemanddisturbance