Competitive advantage of micro and small enterprises: a predictive analysis
Purpose: This study examined how strongly internal management components such as operations, marketing and managerial satisfaction explain the competitive advantage of micro and small enterprises (MSEs). The guiding question was: which internal factors most accurately predict their competitive perfo...
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| Main Authors: | Ernesto Geovani Figueroa-González, María Brenda González-Herrera, Rosalío Tortolero-Portugal, Jesús Guillermo Sotelo-Asef |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidad de Concepción
2025-07-01
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| Series: | RAN |
| Subjects: | |
| Online Access: | https://revistas.udec.cl/index.php/ran/article/view/20245 |
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