Multimodal analysis of film within the gem framework

  In this paper, the predominantly visual framework developed for the analysis of static multimodal documents within the Genre and Multimodality project ‘GeM’ is considered as a foundation for treating non-static multimodal artifacts. The paper introduces the original framework and characterizes h...

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Main Author: John A. Bateman
Format: Article
Language:English
Published: Universidade Federal de Santa Catarina 2013-07-01
Series:Ilha do Desterro
Online Access:https://periodicos.ufsc.br/index.php/desterro/article/view/30152
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author John A. Bateman
author_facet John A. Bateman
author_sort John A. Bateman
collection DOAJ
description   In this paper, the predominantly visual framework developed for the analysis of static multimodal documents within the Genre and Multimodality project ‘GeM’ is considered as a foundation for treating non-static multimodal artifacts. The paper introduces the original framework and characterizes how it can be beneficially extended to work with the moving audio-moving image. Several illustrations of the new framework’s application to narrative film are presented in order to show how it may provide stronger support for empirical investigations of artifacts of this kind.
format Article
id doaj-art-a9949bcd7ecf4e31a284a57add59aa1b
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2175-8026
language English
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publisher Universidade Federal de Santa Catarina
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spelling doaj-art-a9949bcd7ecf4e31a284a57add59aa1b2025-08-20T02:10:25ZengUniversidade Federal de Santa CatarinaIlha do Desterro0101-48462175-80262013-07-016410.5007/2175-8026.2013n64p4920389Multimodal analysis of film within the gem frameworkJohn A. Bateman0University of Bremen   In this paper, the predominantly visual framework developed for the analysis of static multimodal documents within the Genre and Multimodality project ‘GeM’ is considered as a foundation for treating non-static multimodal artifacts. The paper introduces the original framework and characterizes how it can be beneficially extended to work with the moving audio-moving image. Several illustrations of the new framework’s application to narrative film are presented in order to show how it may provide stronger support for empirical investigations of artifacts of this kind. https://periodicos.ufsc.br/index.php/desterro/article/view/30152
spellingShingle John A. Bateman
Multimodal analysis of film within the gem framework
Ilha do Desterro
title Multimodal analysis of film within the gem framework
title_full Multimodal analysis of film within the gem framework
title_fullStr Multimodal analysis of film within the gem framework
title_full_unstemmed Multimodal analysis of film within the gem framework
title_short Multimodal analysis of film within the gem framework
title_sort multimodal analysis of film within the gem framework
url https://periodicos.ufsc.br/index.php/desterro/article/view/30152
work_keys_str_mv AT johnabateman multimodalanalysisoffilmwithinthegemframework