Interpretation and consumption
<span>The author discusses some theoretical problems associated with the description of the modern book market. In particular, he is interested in the release notes and book covers in the context of the literary categories of interpretation and reception. He postulates that the marketing pract...
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| Format: | Article |
| Language: | Polish |
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Adam Mickiewicz University
2011-01-01
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| Series: | Przestrzenie Teorii |
| Subjects: | |
| Online Access: | http://pressto.amu.edu.pl/index.php/pt/article/view/3334 |
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| _version_ | 1850160597354676224 |
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| author | Marcin Rychlewski |
| author_facet | Marcin Rychlewski |
| author_sort | Marcin Rychlewski |
| collection | DOAJ |
| description | <span>The author discusses some theoretical problems associated with the description of the modern book market. In particular, he is interested in the release notes and book covers in the context of the literary categories of interpretation and reception. He postulates that the marketing practices of publishers should be called a “manipulative interpretation”, insofar as the information about books and book covers fulfills a double function: that of advertising and affecting the reception of the text. Referring to the two types of interpretation, “exegesis” and “usage”, he believes that the discussed phenomena fall between these two extremes. Both the release notes and book covers are the domain of a limited “usage”, the accuracy of which verifies the market.</span> |
| format | Article |
| id | doaj-art-a98c170ef7454ad596fd50a259e477b3 |
| institution | OA Journals |
| issn | 1644-6763 2450-5765 |
| language | Polish |
| publishDate | 2011-01-01 |
| publisher | Adam Mickiewicz University |
| record_format | Article |
| series | Przestrzenie Teorii |
| spelling | doaj-art-a98c170ef7454ad596fd50a259e477b32025-08-20T02:23:06ZpolAdam Mickiewicz UniversityPrzestrzenie Teorii1644-67632450-57652011-01-011522924110.14746/pt.2011.15.133305Interpretation and consumptionMarcin Rychlewski<span>The author discusses some theoretical problems associated with the description of the modern book market. In particular, he is interested in the release notes and book covers in the context of the literary categories of interpretation and reception. He postulates that the marketing practices of publishers should be called a “manipulative interpretation”, insofar as the information about books and book covers fulfills a double function: that of advertising and affecting the reception of the text. Referring to the two types of interpretation, “exegesis” and “usage”, he believes that the discussed phenomena fall between these two extremes. Both the release notes and book covers are the domain of a limited “usage”, the accuracy of which verifies the market.</span>http://pressto.amu.edu.pl/index.php/pt/article/view/3334rynek książkiinterpretacjarecepcjamarketingpraktyki wydawnicze |
| spellingShingle | Marcin Rychlewski Interpretation and consumption Przestrzenie Teorii rynek książki interpretacja recepcja marketing praktyki wydawnicze |
| title | Interpretation and consumption |
| title_full | Interpretation and consumption |
| title_fullStr | Interpretation and consumption |
| title_full_unstemmed | Interpretation and consumption |
| title_short | Interpretation and consumption |
| title_sort | interpretation and consumption |
| topic | rynek książki interpretacja recepcja marketing praktyki wydawnicze |
| url | http://pressto.amu.edu.pl/index.php/pt/article/view/3334 |
| work_keys_str_mv | AT marcinrychlewski interpretationandconsumption |