Upaya Perusahaan Otobus Antar Kota Antar Provinsi Dalam Meningkatkan Keunggulan Bersaing

The rise of the phenomenon of bus companies competing with each other and competing gave rise to various strategies to win their competitive advantage. For this reason, this study aims to investigate and analyze a number of factors that cause competitiveness such as quality of service, technology an...

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Main Authors: Hendi Prihanto, Tamrin Lanori, Dinda Imanur Caturrahma
Format: Article
Language:English
Published: Maranatha Christian University 2023-06-01
Series:Jurnal Akuntansi
Online Access:https://journal.maranatha.edu/index.php/jam/article/view/6184
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author Hendi Prihanto
Tamrin Lanori
Dinda Imanur Caturrahma
author_facet Hendi Prihanto
Tamrin Lanori
Dinda Imanur Caturrahma
author_sort Hendi Prihanto
collection DOAJ
description The rise of the phenomenon of bus companies competing with each other and competing gave rise to various strategies to win their competitive advantage. For this reason, this study aims to investigate and analyze a number of factors that cause competitiveness such as quality of service, technology and information systems and knowledge management on the competitive advantages of bus companies. The population and research sample are all bus companies between cities and provinces in the island of Java, with the unit of analysis of bus company managers being observed in 2022 in August - December using physical and virtual questionnaire media. Primary data analysis techniques were carried out by using statistical descriptive tests, testing the quality of research data instruments and other feasibility, testing the research hypothesis, and multiple linear regression tests with SEM PLS path analysis. Findings indicate that there is a positive and significant influence on competitive advantage through the variables of this study, namely service quality, information technology and systems, and knowledge management applied by bus companies. Theoretical contribution on the theoretical aspects of detection and measurement which proves a number of variables capable of influencing the competitive advantage of service companies. Practice/policy contribution, for company managers this research is relevant which has information and references in an effort to increase competitive advantage through the variables observed in this research. Keywords: Competitive Advantage, Service Quality, Information Technology, Knowledge Management
format Article
id doaj-art-a98106a2209d41a1bc731e4cd62645fe
institution OA Journals
issn 2085-8698
2598-4977
language English
publishDate 2023-06-01
publisher Maranatha Christian University
record_format Article
series Jurnal Akuntansi
spelling doaj-art-a98106a2209d41a1bc731e4cd62645fe2025-08-20T02:16:09ZengMaranatha Christian UniversityJurnal Akuntansi2085-86982598-49772023-06-01151385410.28932/jam.v15i1.61845782Upaya Perusahaan Otobus Antar Kota Antar Provinsi Dalam Meningkatkan Keunggulan BersaingHendi Prihanto0Tamrin Lanori1Dinda Imanur Caturrahma2Universitas Prof. Dr. Moestopo (Beragama) Jakarta 10270, IndonesiaUniversitas Prof. Dr. Moestopo (Beragama) Jakarta 10270, IndonesiaUniversitas Prof. Dr. Moestopo (Beragama) Jakarta 10270, IndonesiaThe rise of the phenomenon of bus companies competing with each other and competing gave rise to various strategies to win their competitive advantage. For this reason, this study aims to investigate and analyze a number of factors that cause competitiveness such as quality of service, technology and information systems and knowledge management on the competitive advantages of bus companies. The population and research sample are all bus companies between cities and provinces in the island of Java, with the unit of analysis of bus company managers being observed in 2022 in August - December using physical and virtual questionnaire media. Primary data analysis techniques were carried out by using statistical descriptive tests, testing the quality of research data instruments and other feasibility, testing the research hypothesis, and multiple linear regression tests with SEM PLS path analysis. Findings indicate that there is a positive and significant influence on competitive advantage through the variables of this study, namely service quality, information technology and systems, and knowledge management applied by bus companies. Theoretical contribution on the theoretical aspects of detection and measurement which proves a number of variables capable of influencing the competitive advantage of service companies. Practice/policy contribution, for company managers this research is relevant which has information and references in an effort to increase competitive advantage through the variables observed in this research. Keywords: Competitive Advantage, Service Quality, Information Technology, Knowledge Managementhttps://journal.maranatha.edu/index.php/jam/article/view/6184
spellingShingle Hendi Prihanto
Tamrin Lanori
Dinda Imanur Caturrahma
Upaya Perusahaan Otobus Antar Kota Antar Provinsi Dalam Meningkatkan Keunggulan Bersaing
Jurnal Akuntansi
title Upaya Perusahaan Otobus Antar Kota Antar Provinsi Dalam Meningkatkan Keunggulan Bersaing
title_full Upaya Perusahaan Otobus Antar Kota Antar Provinsi Dalam Meningkatkan Keunggulan Bersaing
title_fullStr Upaya Perusahaan Otobus Antar Kota Antar Provinsi Dalam Meningkatkan Keunggulan Bersaing
title_full_unstemmed Upaya Perusahaan Otobus Antar Kota Antar Provinsi Dalam Meningkatkan Keunggulan Bersaing
title_short Upaya Perusahaan Otobus Antar Kota Antar Provinsi Dalam Meningkatkan Keunggulan Bersaing
title_sort upaya perusahaan otobus antar kota antar provinsi dalam meningkatkan keunggulan bersaing
url https://journal.maranatha.edu/index.php/jam/article/view/6184
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AT dindaimanurcaturrahma upayaperusahaanotobusantarkotaantarprovinsidalammeningkatkankeunggulanbersaing