Upaya Perusahaan Otobus Antar Kota Antar Provinsi Dalam Meningkatkan Keunggulan Bersaing
The rise of the phenomenon of bus companies competing with each other and competing gave rise to various strategies to win their competitive advantage. For this reason, this study aims to investigate and analyze a number of factors that cause competitiveness such as quality of service, technology an...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Maranatha Christian University
2023-06-01
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| Series: | Jurnal Akuntansi |
| Online Access: | https://journal.maranatha.edu/index.php/jam/article/view/6184 |
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| Summary: | The rise of the phenomenon of bus companies competing with each other and competing gave
rise to various strategies to win their competitive advantage. For this reason, this study aims
to investigate and analyze a number of factors that cause competitiveness such as quality of
service, technology and information systems and knowledge management on the competitive
advantages of bus companies. The population and research sample are all bus companies
between cities and provinces in the island of Java, with the unit of analysis of bus company
managers being observed in 2022 in August - December using physical and virtual
questionnaire media. Primary data analysis techniques were carried out by using statistical
descriptive tests, testing the quality of research data instruments and other feasibility, testing
the research hypothesis, and multiple linear regression tests with SEM PLS path analysis.
Findings indicate that there is a positive and significant influence on competitive advantage
through the variables of this study, namely service quality, information technology and
systems, and knowledge management applied by bus companies. Theoretical contribution on
the theoretical aspects of detection and measurement which proves a number of variables
capable of influencing the competitive advantage of service companies. Practice/policy
contribution, for company managers this research is relevant which has information and
references in an effort to increase competitive advantage through the variables observed in
this research.
Keywords: Competitive Advantage, Service Quality, Information Technology, Knowledge Management |
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| ISSN: | 2085-8698 2598-4977 |