Examining a new model of destination choice behavior: An empirical study from Vietnam
Purpose – The purpose of this study is to propose a new model, the M-TPB-D model, which combines the theory of planned behavior (TPB), the travel motivation theory, and the overall image of the destination. This model aims to provide a new perspective for understanding and predicting tourists’ vi...
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| Format: | Article |
| Language: | English |
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Faculty of tourism and hospitality management
2024-12-01
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| Series: | Tourism and Hospitality Management |
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| Online Access: | https://thm.fthm.hr/images/issues/vol30no4/4_Bui |
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| _version_ | 1841552005049352192 |
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| author | Trong Tien Bao BUI |
| author_facet | Trong Tien Bao BUI |
| author_sort | Trong Tien Bao BUI |
| collection | DOAJ |
| description | Purpose – The purpose of this study is to propose a new model, the M-TPB-D model, which
combines the theory of planned behavior (TPB), the travel motivation theory, and the overall
image of the destination. This model aims to provide a new perspective for understanding and
predicting tourists’ visit intentions and leads to increasing destination choice behavior in the
tourism destination context.
Methodology/Design/Approach – To gain a comprehensive understanding of destination
choice behaviour, a mixed methods approach combining quantitative and qualitative methods
was used. Data was collected through a random sample survey of 630 domestic tourists
travelling to Ho Chi Minh City. The final sample consisted of 459 usable questionnaires.
Findings – The findings of the study confirm the causal relationship between the original TPB
theory, pull-push motivation theory, overall image of the destination and destination choice
behavior. This offers a novel insight into understanding destination choice behavior from the
viewpoint of domestic tourists.
Originality of the research – The study makes a significant contribution through the integration
of multiple theories, resulting in a comprehensive understanding of the various factors that
influence destination choice behavior. Furthermore, the study has implications for both
theoretical implications and practical implications for destination marketing and management. |
| format | Article |
| id | doaj-art-a9730bbd868141ccbcc6221632f4db67 |
| institution | Kabale University |
| issn | 1847-3377 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Faculty of tourism and hospitality management |
| record_format | Article |
| series | Tourism and Hospitality Management |
| spelling | doaj-art-a9730bbd868141ccbcc6221632f4db672025-01-09T13:49:25ZengFaculty of tourism and hospitality managementTourism and Hospitality Management1847-33772024-12-0130450351610.20867/thm.30.4.4Examining a new model of destination choice behavior: An empirical study from VietnamTrong Tien Bao BUI0https://orcid.org/0000-0003-1595-7481HUTECH University, Faculty of Tourism & Hospitality ManagementPurpose – The purpose of this study is to propose a new model, the M-TPB-D model, which combines the theory of planned behavior (TPB), the travel motivation theory, and the overall image of the destination. This model aims to provide a new perspective for understanding and predicting tourists’ visit intentions and leads to increasing destination choice behavior in the tourism destination context. Methodology/Design/Approach – To gain a comprehensive understanding of destination choice behaviour, a mixed methods approach combining quantitative and qualitative methods was used. Data was collected through a random sample survey of 630 domestic tourists travelling to Ho Chi Minh City. The final sample consisted of 459 usable questionnaires. Findings – The findings of the study confirm the causal relationship between the original TPB theory, pull-push motivation theory, overall image of the destination and destination choice behavior. This offers a novel insight into understanding destination choice behavior from the viewpoint of domestic tourists. Originality of the research – The study makes a significant contribution through the integration of multiple theories, resulting in a comprehensive understanding of the various factors that influence destination choice behavior. Furthermore, the study has implications for both theoretical implications and practical implications for destination marketing and management. https://thm.fthm.hr/images/issues/vol30no4/4_Buipull-push motivationdestination imagedestination choicem-tpb-d model |
| spellingShingle | Trong Tien Bao BUI Examining a new model of destination choice behavior: An empirical study from Vietnam Tourism and Hospitality Management pull-push motivation destination image destination choice m-tpb-d model |
| title | Examining a new model of destination choice behavior: An empirical study from Vietnam |
| title_full | Examining a new model of destination choice behavior: An empirical study from Vietnam |
| title_fullStr | Examining a new model of destination choice behavior: An empirical study from Vietnam |
| title_full_unstemmed | Examining a new model of destination choice behavior: An empirical study from Vietnam |
| title_short | Examining a new model of destination choice behavior: An empirical study from Vietnam |
| title_sort | examining a new model of destination choice behavior an empirical study from vietnam |
| topic | pull-push motivation destination image destination choice m-tpb-d model |
| url | https://thm.fthm.hr/images/issues/vol30no4/4_Bui |
| work_keys_str_mv | AT trongtienbaobui examininganewmodelofdestinationchoicebehavioranempiricalstudyfromvietnam |