Methodological Aspects Regarding the Quantification of the Role Of Tourism Promotion Centers in Creating the Destination Image in Romania

The present study aims to create and implement a methodology for the quantification of the functions performed by the tourist information and promotion centers in the creation of the tourist destination image. This desideratum comes from the need for a judicious allocation of the resources needed fo...

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Main Authors: Grigore Vasile Herman, Dorina Camelia Ilieș, Răzvan Dumbravă, Jan Wendt, Alexandru Ilies
Format: Article
Language:English
Published: Université des Antilles 2019-11-01
Series:Études Caribéennes
Subjects:
Online Access:https://journals.openedition.org/etudescaribeennes/16642
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author Grigore Vasile Herman
Dorina Camelia Ilieș
Răzvan Dumbravă
Jan Wendt
Alexandru Ilies
author_facet Grigore Vasile Herman
Dorina Camelia Ilieș
Răzvan Dumbravă
Jan Wendt
Alexandru Ilies
author_sort Grigore Vasile Herman
collection DOAJ
description The present study aims to create and implement a methodology for the quantification of the functions performed by the tourist information and promotion centers in the creation of the tourist destination image. This desideratum comes from the need for a judicious allocation of the resources needed for the building and operation of such structures in close correlation with the need for their implementation taking into account the spatial distribution. Thus, starting from 10 defining indicators (10 attributions), a quantification model of the National Tourist Information and Pomotion Centre (TIPC) role was made on four value levels (insignificant, minor, medium and major), a model that was then applied to all NTIPCs respondents in Romania. According to the methodology developed in the present study, on a general level, it is clear that NTIPCs have a minor role in creating and promoting the image of tourist destination, while at the particular level, there is a relatively similar situation, with the existence of particularities defining them, which are detached from the analysis of each tourist information and promotion center.
format Article
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institution Kabale University
issn 1779-0980
1961-859X
language English
publishDate 2019-11-01
publisher Université des Antilles
record_format Article
series Études Caribéennes
spelling doaj-art-a955a61678ac42118ab7d6d2a4e4dbf82024-12-09T13:19:55ZengUniversité des AntillesÉtudes Caribéennes1779-09801961-859X2019-11-014310.4000/etudescaribeennes.16642Methodological Aspects Regarding the Quantification of the Role Of Tourism Promotion Centers in Creating the Destination Image in RomaniaGrigore Vasile HermanDorina Camelia IlieșRăzvan DumbravăJan WendtAlexandru IliesThe present study aims to create and implement a methodology for the quantification of the functions performed by the tourist information and promotion centers in the creation of the tourist destination image. This desideratum comes from the need for a judicious allocation of the resources needed for the building and operation of such structures in close correlation with the need for their implementation taking into account the spatial distribution. Thus, starting from 10 defining indicators (10 attributions), a quantification model of the National Tourist Information and Pomotion Centre (TIPC) role was made on four value levels (insignificant, minor, medium and major), a model that was then applied to all NTIPCs respondents in Romania. According to the methodology developed in the present study, on a general level, it is clear that NTIPCs have a minor role in creating and promoting the image of tourist destination, while at the particular level, there is a relatively similar situation, with the existence of particularities defining them, which are detached from the analysis of each tourist information and promotion center.https://journals.openedition.org/etudescaribeennes/16642destinationevaluationpromotionmethodologyimages
spellingShingle Grigore Vasile Herman
Dorina Camelia Ilieș
Răzvan Dumbravă
Jan Wendt
Alexandru Ilies
Methodological Aspects Regarding the Quantification of the Role Of Tourism Promotion Centers in Creating the Destination Image in Romania
Études Caribéennes
destination
evaluation
promotion
methodology
images
title Methodological Aspects Regarding the Quantification of the Role Of Tourism Promotion Centers in Creating the Destination Image in Romania
title_full Methodological Aspects Regarding the Quantification of the Role Of Tourism Promotion Centers in Creating the Destination Image in Romania
title_fullStr Methodological Aspects Regarding the Quantification of the Role Of Tourism Promotion Centers in Creating the Destination Image in Romania
title_full_unstemmed Methodological Aspects Regarding the Quantification of the Role Of Tourism Promotion Centers in Creating the Destination Image in Romania
title_short Methodological Aspects Regarding the Quantification of the Role Of Tourism Promotion Centers in Creating the Destination Image in Romania
title_sort methodological aspects regarding the quantification of the role of tourism promotion centers in creating the destination image in romania
topic destination
evaluation
promotion
methodology
images
url https://journals.openedition.org/etudescaribeennes/16642
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AT razvandumbrava methodologicalaspectsregardingthequantificationoftheroleoftourismpromotioncentersincreatingthedestinationimageinromania
AT janwendt methodologicalaspectsregardingthequantificationoftheroleoftourismpromotioncentersincreatingthedestinationimageinromania
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