Factors Influencing Consumer Impulsive Buying Behavior regarding Mobile Game Purchase Intention

Factors Influencing Consumer Impulsive Buying Behavior regarding Mobile Game Purchase Intention

We explored impulsive buying behavior regarding mobile games and the factors influencing it. Data were collected from 389 participants. The results presented differences between different types of impulse buying. The findings contribute to the future study of consumer behavior and provide implicatio...

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Bibliographic Details
Main Authors: Jen-Chieh Chung, Ying-Hsiao Lai, Yu-Tzu Chang
Format: Article
Language:English
Published: MDPI AG 2024-09-01
Series:Engineering Proceedings
Subjects:
impulsive buying behavior
purchase intention
mobile game
Online Access:https://www.mdpi.com/2673-4591/74/1/61
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