Factors Influencing Consumer Impulsive Buying Behavior regarding Mobile Game Purchase Intention
We explored impulsive buying behavior regarding mobile games and the factors influencing it. Data were collected from 389 participants. The results presented differences between different types of impulse buying. The findings contribute to the future study of consumer behavior and provide implicatio...
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| Format: | Article |
| Language: | English |
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MDPI AG
2024-09-01
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| Series: | Engineering Proceedings |
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| Online Access: | https://www.mdpi.com/2673-4591/74/1/61 |
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| _version_ | 1850049357748895744 |
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| author | Jen-Chieh Chung Ying-Hsiao Lai Yu-Tzu Chang |
| author_facet | Jen-Chieh Chung Ying-Hsiao Lai Yu-Tzu Chang |
| author_sort | Jen-Chieh Chung |
| collection | DOAJ |
| description | We explored impulsive buying behavior regarding mobile games and the factors influencing it. Data were collected from 389 participants. The results presented differences between different types of impulse buying. The findings contribute to the future study of consumer behavior and provide implications for commercial providers. |
| format | Article |
| id | doaj-art-a931b33b7deb4b3fa6887fbfbb683218 |
| institution | DOAJ |
| issn | 2673-4591 |
| language | English |
| publishDate | 2024-09-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Engineering Proceedings |
| spelling | doaj-art-a931b33b7deb4b3fa6887fbfbb6832182025-08-20T02:53:43ZengMDPI AGEngineering Proceedings2673-45912024-09-017416110.3390/engproc2024074061Factors Influencing Consumer Impulsive Buying Behavior regarding Mobile Game Purchase IntentionJen-Chieh Chung0Ying-Hsiao Lai1Yu-Tzu Chang2Department of Marketing and Logistics Management, Chaoyang University of Technology, Taichung 413310, TaiwanDepartment of Leisure Service Management, Chaoyang University of Technology, Taichung 413310, TaiwanDepartment of Marketing and Logistics Management, Chaoyang University of Technology, Taichung 413310, TaiwanWe explored impulsive buying behavior regarding mobile games and the factors influencing it. Data were collected from 389 participants. The results presented differences between different types of impulse buying. The findings contribute to the future study of consumer behavior and provide implications for commercial providers.https://www.mdpi.com/2673-4591/74/1/61impulsive buying behaviorpurchase intentionmobile game |
| spellingShingle | Jen-Chieh Chung Ying-Hsiao Lai Yu-Tzu Chang Factors Influencing Consumer Impulsive Buying Behavior regarding Mobile Game Purchase Intention Engineering Proceedings impulsive buying behavior purchase intention mobile game |
| title | Factors Influencing Consumer Impulsive Buying Behavior regarding Mobile Game Purchase Intention |
| title_full | Factors Influencing Consumer Impulsive Buying Behavior regarding Mobile Game Purchase Intention |
| title_fullStr | Factors Influencing Consumer Impulsive Buying Behavior regarding Mobile Game Purchase Intention |
| title_full_unstemmed | Factors Influencing Consumer Impulsive Buying Behavior regarding Mobile Game Purchase Intention |
| title_short | Factors Influencing Consumer Impulsive Buying Behavior regarding Mobile Game Purchase Intention |
| title_sort | factors influencing consumer impulsive buying behavior regarding mobile game purchase intention |
| topic | impulsive buying behavior purchase intention mobile game |
| url | https://www.mdpi.com/2673-4591/74/1/61 |
| work_keys_str_mv | AT jenchiehchung factorsinfluencingconsumerimpulsivebuyingbehaviorregardingmobilegamepurchaseintention AT yinghsiaolai factorsinfluencingconsumerimpulsivebuyingbehaviorregardingmobilegamepurchaseintention AT yutzuchang factorsinfluencingconsumerimpulsivebuyingbehaviorregardingmobilegamepurchaseintention |