Study on the influence of Baijiu enterprise digital service strategy on enterprise performance
Using Baijiu companies as the research objects, a theoretical model with digital service strategy as the independent variable, organizational resilience as the mediating variable, and firm performance as the dependent variable based on competitive advantage theory and dynamic capability theory. Thro...
Saved in:
| Main Author: | TONG Jun, LUO Ya, WANG Kai |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Editorial Department of China Brewing
2025-02-01
|
| Series: | Zhongguo niangzao |
| Subjects: | |
| Online Access: | https://manu61.magtech.com.cn/zgnz/fileup/0254-5071/PDF/0254-5071-2025-44-2-281.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Research on digital marketing transformation strategy of Baijiu enterprises in Guizhou
by: WANG Zhentao, ZHANG Quan, HUANG Tingxue
Published: (2024-03-01) -
Construction and optimization of the digital marketing ecosystem for Baijiu enterprises: A case study of Kweichow Moutai Group
by: TIAN Wuxu, TONG Jun
Published: (2025-03-01) -
An empirical analysis of digital content marketing models in Baijiu enterprises: Operational logic and optimization paths
by: TIAN Wuxu, TONG Jun
Published: (2025-04-01) -
Transformation dilemma and strategy research of Maotai town Baijiu enterprises in the era of big data
by: WANG Zhentao, LIU Dafeng, ZHANG Quan
Published: (2025-04-01) -
Investigation on Characteristics of Initial Rainwater Pollution in a Baijiu Enterprise
by: LIU Yanling, et al.
Published: (2023-01-01)