City Tourism Product Development and Marketing: The Case of the Provincial Capital city of Mahikeng
This article explores the city tourism product composition of Mahikeng, the capital city of South Africa’s North West Province. Its goal is twofold: to capture the industry’s views on the city’s current urban tourism product offering and to identify the necessary marketing activities for tourism de...
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| Format: | Article |
| Language: | English |
| Published: |
WSB Poznań
2023-12-01
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| Series: | Studia Periegetica |
| Subjects: | |
| Online Access: | https://journals.wsb.poznan.pl/index.php/sp/article/view/608 |
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| author | Michael Chambwe Lisebo Tseane-Gumbi Walter Wessels |
| author_facet | Michael Chambwe Lisebo Tseane-Gumbi Walter Wessels |
| author_sort | Michael Chambwe |
| collection | DOAJ |
| description |
This article explores the city tourism product composition of Mahikeng, the capital city of South Africa’s North West Province. Its goal is twofold: to capture the industry’s views on the city’s current urban tourism product offering and to identify the necessary marketing activities for tourism development in Mahikeng. The study used quantitative data from an online survey involving 62 tourism businesses operating in Mahikeng. The results highlight a limited level of tourism product offerings, ineffective marketing activities, and the need to develop a more diverse city tourism product mix to ensure the success of Mahikeng as a tourist city. The authors recommend the development of a varied product mix and, through this, the implementation of marketing activities more suited to cities with a provincial status.
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| format | Article |
| id | doaj-art-a8fe27a802424d95877a5e179b6720a5 |
| institution | OA Journals |
| issn | 1897-9262 |
| language | English |
| publishDate | 2023-12-01 |
| publisher | WSB Poznań |
| record_format | Article |
| series | Studia Periegetica |
| spelling | doaj-art-a8fe27a802424d95877a5e179b6720a52025-08-20T02:10:19ZengWSB PoznańStudia Periegetica1897-92622023-12-0144410.58683/sp.608City Tourism Product Development and Marketing: The Case of the Provincial Capital city of MahikengMichael Chambwe0Lisebo Tseane-Gumbi1Walter Wessels2Tourism Research in Economics, Environs and Society (TREES), North-West University, Mmabatho, South AfricaSchool of Tourism Management and Tourism Research in Economics, Environs and Society (TREES), North-West University, Mmabatho, South AfricaSchool of Tourism Management and Tourism Research in Economics, Environs and Society (TREES), North-West University, Mmabatho, South Africa This article explores the city tourism product composition of Mahikeng, the capital city of South Africa’s North West Province. Its goal is twofold: to capture the industry’s views on the city’s current urban tourism product offering and to identify the necessary marketing activities for tourism development in Mahikeng. The study used quantitative data from an online survey involving 62 tourism businesses operating in Mahikeng. The results highlight a limited level of tourism product offerings, ineffective marketing activities, and the need to develop a more diverse city tourism product mix to ensure the success of Mahikeng as a tourist city. The authors recommend the development of a varied product mix and, through this, the implementation of marketing activities more suited to cities with a provincial status. https://journals.wsb.poznan.pl/index.php/sp/article/view/608city tourism, city tourism product development, city tourism marketing, provincial capital city marketing, city tourism product mix, Mahikeng |
| spellingShingle | Michael Chambwe Lisebo Tseane-Gumbi Walter Wessels City Tourism Product Development and Marketing: The Case of the Provincial Capital city of Mahikeng Studia Periegetica city tourism, city tourism product development, city tourism marketing, provincial capital city marketing, city tourism product mix, Mahikeng |
| title | City Tourism Product Development and Marketing: The Case of the Provincial Capital city of Mahikeng |
| title_full | City Tourism Product Development and Marketing: The Case of the Provincial Capital city of Mahikeng |
| title_fullStr | City Tourism Product Development and Marketing: The Case of the Provincial Capital city of Mahikeng |
| title_full_unstemmed | City Tourism Product Development and Marketing: The Case of the Provincial Capital city of Mahikeng |
| title_short | City Tourism Product Development and Marketing: The Case of the Provincial Capital city of Mahikeng |
| title_sort | city tourism product development and marketing the case of the provincial capital city of mahikeng |
| topic | city tourism, city tourism product development, city tourism marketing, provincial capital city marketing, city tourism product mix, Mahikeng |
| url | https://journals.wsb.poznan.pl/index.php/sp/article/view/608 |
| work_keys_str_mv | AT michaelchambwe citytourismproductdevelopmentandmarketingthecaseoftheprovincialcapitalcityofmahikeng AT lisebotseanegumbi citytourismproductdevelopmentandmarketingthecaseoftheprovincialcapitalcityofmahikeng AT walterwessels citytourismproductdevelopmentandmarketingthecaseoftheprovincialcapitalcityofmahikeng |