I do not think before I leap (buy)! Impulse buying: An integrative review and future research directions

The aim of this paper was to use bibliometric analysis to fill a gap in the research and provide a detailed review of the impulse buying (IB) literature. A total of 541 journal articles published between 2014 and 2023 were retrieved from Scopus and systematically analyzed. The findings indicate that...

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Main Author: Mohita Maggon
Format: Article
Language:English
Published: Elsevier 2025-04-01
Series:Acta Psychologica
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Online Access:http://www.sciencedirect.com/science/article/pii/S0001691825001350
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author Mohita Maggon
author_facet Mohita Maggon
author_sort Mohita Maggon
collection DOAJ
description The aim of this paper was to use bibliometric analysis to fill a gap in the research and provide a detailed review of the impulse buying (IB) literature. A total of 541 journal articles published between 2014 and 2023 were retrieved from Scopus and systematically analyzed. The findings indicate that IB has received ample attention in previous studies. Four prominent clusters were identified using co-citation network analysis. The United States was the most influential country, with the most publications and citations in terms of IB research. In the past, authors have analyzed many factors that influence IB. However, some research areas remain underexplored, such as the impacts of the metaverse, artificial intelligence, and live commerce on IB. The findings have relevant implications for psychologists who focus on IB. IB is a crucial concept relevant to psychology and marketing researchers interested in uncovering novel psychological dimensions and requires timely reviews. Previous reviews have either been descriptive/conceptual (literature reviews re-examining and defining the construct) or contextual (meta-analyses of impulse buying in hospitality). To the best of our knowledge, this is the first study to explore IB's past, present, and future using bibliometric and content analysis across various online and offline buying platforms.
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spelling doaj-art-a8dfe29a2b6a4556926f914d49d6cc592025-08-20T02:45:07ZengElsevierActa Psychologica0001-69182025-04-0125410482210.1016/j.actpsy.2025.104822I do not think before I leap (buy)! Impulse buying: An integrative review and future research directionsMohita Maggon0Management Development Institute, Gurgaon, IndiaThe aim of this paper was to use bibliometric analysis to fill a gap in the research and provide a detailed review of the impulse buying (IB) literature. A total of 541 journal articles published between 2014 and 2023 were retrieved from Scopus and systematically analyzed. The findings indicate that IB has received ample attention in previous studies. Four prominent clusters were identified using co-citation network analysis. The United States was the most influential country, with the most publications and citations in terms of IB research. In the past, authors have analyzed many factors that influence IB. However, some research areas remain underexplored, such as the impacts of the metaverse, artificial intelligence, and live commerce on IB. The findings have relevant implications for psychologists who focus on IB. IB is a crucial concept relevant to psychology and marketing researchers interested in uncovering novel psychological dimensions and requires timely reviews. Previous reviews have either been descriptive/conceptual (literature reviews re-examining and defining the construct) or contextual (meta-analyses of impulse buying in hospitality). To the best of our knowledge, this is the first study to explore IB's past, present, and future using bibliometric and content analysis across various online and offline buying platforms.http://www.sciencedirect.com/science/article/pii/S0001691825001350AddictionPathological buyingImpulse buyingBibliometric analysisIntegrative review
spellingShingle Mohita Maggon
I do not think before I leap (buy)! Impulse buying: An integrative review and future research directions
Acta Psychologica
Addiction
Pathological buying
Impulse buying
Bibliometric analysis
Integrative review
title I do not think before I leap (buy)! Impulse buying: An integrative review and future research directions
title_full I do not think before I leap (buy)! Impulse buying: An integrative review and future research directions
title_fullStr I do not think before I leap (buy)! Impulse buying: An integrative review and future research directions
title_full_unstemmed I do not think before I leap (buy)! Impulse buying: An integrative review and future research directions
title_short I do not think before I leap (buy)! Impulse buying: An integrative review and future research directions
title_sort i do not think before i leap buy impulse buying an integrative review and future research directions
topic Addiction
Pathological buying
Impulse buying
Bibliometric analysis
Integrative review
url http://www.sciencedirect.com/science/article/pii/S0001691825001350
work_keys_str_mv AT mohitamaggon idonotthinkbeforeileapbuyimpulsebuyinganintegrativereviewandfutureresearchdirections