A Multi-Criteria Approach for Quantifying the Impact of Global Megatrends on the Pulp and Paper Industry: Insights into Digitalization, Social Behavior Change, and Sustainability

<i>Background</i>: The pulp and paper industry (P&PI) is undergoing significant disruption driven by global megatrends that necessitate advanced tools for predicting future behavior and adapting strategies accordingly. <i>Methods</i>: This work utilizes a multi-criteria f...

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Main Authors: Keren A. Vivas, Ramon E. Vera, Sudipta Dasmohapatra, Ronald Marquez, Sophie Van Schoubroeck, Naycari Forfora, Antonio José Azuaje, Richard B. Phillips, Hasan Jameel, Jason A. Delborne, Daniel Saloni, Richard A. Venditti, Ronalds Gonzalez
Format: Article
Language:English
Published: MDPI AG 2024-04-01
Series:Logistics
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Online Access:https://www.mdpi.com/2305-6290/8/2/36
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author Keren A. Vivas
Ramon E. Vera
Sudipta Dasmohapatra
Ronald Marquez
Sophie Van Schoubroeck
Naycari Forfora
Antonio José Azuaje
Richard B. Phillips
Hasan Jameel
Jason A. Delborne
Daniel Saloni
Richard A. Venditti
Ronalds Gonzalez
author_facet Keren A. Vivas
Ramon E. Vera
Sudipta Dasmohapatra
Ronald Marquez
Sophie Van Schoubroeck
Naycari Forfora
Antonio José Azuaje
Richard B. Phillips
Hasan Jameel
Jason A. Delborne
Daniel Saloni
Richard A. Venditti
Ronalds Gonzalez
author_sort Keren A. Vivas
collection DOAJ
description <i>Background</i>: The pulp and paper industry (P&PI) is undergoing significant disruption driven by global megatrends that necessitate advanced tools for predicting future behavior and adapting strategies accordingly. <i>Methods</i>: This work utilizes a multi-criteria framework to quantify the effects of digitalization, changes in social behavior, and sustainability as three major megatrends transforming the P&PI industry, with a specific focus on hygiene tissue products. Thus, the research combines a comprehensive literature review, insights from a Delphi study, and topic modeling to qualitatively and quantitatively assess the present and future impacts of these global megatrends. <i>Results</i>: The findings suggest an urgent need to identify alternative raw materials to prevent potential supply chain disruptions. Moreover, due to shifts in social behavior, it becomes critical for businesses to substantiate their sustainability claims with hard data to avoid the risk of a “greenwashing” perception among consumers. <i>Conclusions</i>: This study provides decision support for strategic planning by highlighting actionable insights, quantitative predictions, and trend analysis, alongside the examination of consumer and market trends. It aims to incorporate diverse stakeholder perspectives and criteria into decision-making processes, thereby enriching the strategic planning and sustainability efforts within the P&PI industry.
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spelling doaj-art-a8d5c7de50224a179ea26f047e7e65522025-08-20T02:51:50ZengMDPI AGLogistics2305-62902024-04-01823610.3390/logistics8020036A Multi-Criteria Approach for Quantifying the Impact of Global Megatrends on the Pulp and Paper Industry: Insights into Digitalization, Social Behavior Change, and SustainabilityKeren A. Vivas0Ramon E. Vera1Sudipta Dasmohapatra2Ronald Marquez3Sophie Van Schoubroeck4Naycari Forfora5Antonio José Azuaje6Richard B. Phillips7Hasan Jameel8Jason A. Delborne9Daniel Saloni10Richard A. Venditti11Ronalds Gonzalez12Department of Forest Biomaterials, North Carolina State University, Raleigh, NC 27607, USADepartment of Forest Biomaterials, North Carolina State University, Raleigh, NC 27607, USAMBA Programs, McDonough School of Business, Georgetown University, Washington, DC 20057, USADepartment of Forest Biomaterials, North Carolina State University, Raleigh, NC 27607, USADepartment of Engineering Management, University of Antwerp, 2000 Antwerpen, BelgiumDepartment of Forest Biomaterials, North Carolina State University, Raleigh, NC 27607, USADepartamento de Desenvolvimento Econômico, Instituto de Economia, Universidade Estadual de Campinas (UNICAMP), Campinas 13083-970, SP, BrazilDepartment of Forest Biomaterials, North Carolina State University, Raleigh, NC 27607, USADepartment of Forest Biomaterials, North Carolina State University, Raleigh, NC 27607, USADepartment of Forest Biomaterials, North Carolina State University, Raleigh, NC 27607, USADepartment of Forest Biomaterials, North Carolina State University, Raleigh, NC 27607, USADepartment of Forest Biomaterials, North Carolina State University, Raleigh, NC 27607, USADepartment of Forest Biomaterials, North Carolina State University, Raleigh, NC 27607, USA<i>Background</i>: The pulp and paper industry (P&PI) is undergoing significant disruption driven by global megatrends that necessitate advanced tools for predicting future behavior and adapting strategies accordingly. <i>Methods</i>: This work utilizes a multi-criteria framework to quantify the effects of digitalization, changes in social behavior, and sustainability as three major megatrends transforming the P&PI industry, with a specific focus on hygiene tissue products. Thus, the research combines a comprehensive literature review, insights from a Delphi study, and topic modeling to qualitatively and quantitatively assess the present and future impacts of these global megatrends. <i>Results</i>: The findings suggest an urgent need to identify alternative raw materials to prevent potential supply chain disruptions. Moreover, due to shifts in social behavior, it becomes critical for businesses to substantiate their sustainability claims with hard data to avoid the risk of a “greenwashing” perception among consumers. <i>Conclusions</i>: This study provides decision support for strategic planning by highlighting actionable insights, quantitative predictions, and trend analysis, alongside the examination of consumer and market trends. It aims to incorporate diverse stakeholder perspectives and criteria into decision-making processes, thereby enriching the strategic planning and sustainability efforts within the P&PI industry.https://www.mdpi.com/2305-6290/8/2/36pulp and paper industryglobal megatrendsdigitalizationsocial behaviorsustainabilityDelphi study
spellingShingle Keren A. Vivas
Ramon E. Vera
Sudipta Dasmohapatra
Ronald Marquez
Sophie Van Schoubroeck
Naycari Forfora
Antonio José Azuaje
Richard B. Phillips
Hasan Jameel
Jason A. Delborne
Daniel Saloni
Richard A. Venditti
Ronalds Gonzalez
A Multi-Criteria Approach for Quantifying the Impact of Global Megatrends on the Pulp and Paper Industry: Insights into Digitalization, Social Behavior Change, and Sustainability
Logistics
pulp and paper industry
global megatrends
digitalization
social behavior
sustainability
Delphi study
title A Multi-Criteria Approach for Quantifying the Impact of Global Megatrends on the Pulp and Paper Industry: Insights into Digitalization, Social Behavior Change, and Sustainability
title_full A Multi-Criteria Approach for Quantifying the Impact of Global Megatrends on the Pulp and Paper Industry: Insights into Digitalization, Social Behavior Change, and Sustainability
title_fullStr A Multi-Criteria Approach for Quantifying the Impact of Global Megatrends on the Pulp and Paper Industry: Insights into Digitalization, Social Behavior Change, and Sustainability
title_full_unstemmed A Multi-Criteria Approach for Quantifying the Impact of Global Megatrends on the Pulp and Paper Industry: Insights into Digitalization, Social Behavior Change, and Sustainability
title_short A Multi-Criteria Approach for Quantifying the Impact of Global Megatrends on the Pulp and Paper Industry: Insights into Digitalization, Social Behavior Change, and Sustainability
title_sort multi criteria approach for quantifying the impact of global megatrends on the pulp and paper industry insights into digitalization social behavior change and sustainability
topic pulp and paper industry
global megatrends
digitalization
social behavior
sustainability
Delphi study
url https://www.mdpi.com/2305-6290/8/2/36
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