Network Direct Selling Organisations
Many studies have explored Network Direct Selling Organisations (NDSOs) because they create many communicative contexts and demonstrate such a diverse range of communicative processes that form and sustain this large industry. These organisations exist in more than 70 countries, and have almost 88...
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| Format: | Article |
| Language: | English |
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University of Johannesburg
2022-11-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/2082 |
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| _version_ | 1832593881709936640 |
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| author | Sonja Verwey Corné Davis |
| author_facet | Sonja Verwey Corné Davis |
| author_sort | Sonja Verwey |
| collection | DOAJ |
| description |
Many studies have explored Network Direct Selling Organisations (NDSOs) because they create
many communicative contexts and demonstrate such a diverse range of communicative processes
that form and sustain this large industry. These organisations exist in more than 70 countries, and
have almost 88 million members who generate over US$132 billion annually (WFDSA, 2011).
This paper argues that although NDSOs can be differentiated from other types of organising, their
characteristics can be linked to some key premises in postmodern thinking about organising. It
utilises the schismatic metaphor identified by Morgan (1981) to generate further insights into the
study of individuals as composite unities of operationally closed self-creating systems that cocreate
organisations such as NDSOs. The schismatic metaphor is utilised to provide a powerful
framework for social analysis of organisations by identifying and discussing some theoretical links
between postmodernism, social autopoiesis, and second-order cybernetics.
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| format | Article |
| id | doaj-art-a8cfbac38cc9414b80328f8e8f6dceb1 |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-11-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-a8cfbac38cc9414b80328f8e8f6dceb12025-01-20T08:44:13ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-11-0131210.36615/jcsa.v31i2.2082Network Direct Selling OrganisationsSonja Verwey0Corné Davis1University of JohannesburgUniversity of Johannesburg Many studies have explored Network Direct Selling Organisations (NDSOs) because they create many communicative contexts and demonstrate such a diverse range of communicative processes that form and sustain this large industry. These organisations exist in more than 70 countries, and have almost 88 million members who generate over US$132 billion annually (WFDSA, 2011). This paper argues that although NDSOs can be differentiated from other types of organising, their characteristics can be linked to some key premises in postmodern thinking about organising. It utilises the schismatic metaphor identified by Morgan (1981) to generate further insights into the study of individuals as composite unities of operationally closed self-creating systems that cocreate organisations such as NDSOs. The schismatic metaphor is utilised to provide a powerful framework for social analysis of organisations by identifying and discussing some theoretical links between postmodernism, social autopoiesis, and second-order cybernetics. https://journals.uj.ac.za/index.php/jcsa/article/view/2082Network Direct Selling Organisations (NDSOs)communicative contextspostmodern thinking about organisingcyberneticsautopoiesis |
| spellingShingle | Sonja Verwey Corné Davis Network Direct Selling Organisations Communicare Network Direct Selling Organisations (NDSOs) communicative contexts postmodern thinking about organising cybernetics autopoiesis |
| title | Network Direct Selling Organisations |
| title_full | Network Direct Selling Organisations |
| title_fullStr | Network Direct Selling Organisations |
| title_full_unstemmed | Network Direct Selling Organisations |
| title_short | Network Direct Selling Organisations |
| title_sort | network direct selling organisations |
| topic | Network Direct Selling Organisations (NDSOs) communicative contexts postmodern thinking about organising cybernetics autopoiesis |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/2082 |
| work_keys_str_mv | AT sonjaverwey networkdirectsellingorganisations AT cornedavis networkdirectsellingorganisations |