The Age of Communication
In this article the author explores the fundamental shifts that occur in the relationship of the corporation to individuals, and to society as a whole, as a result of the emergence of new information' technology in the Age of Communication. An overview is given of how the new corporate buildin...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1854 |
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| Summary: | In this article the author explores the fundamental shifts that occur in the
relationship of the corporation to individuals, and to society as a whole, as
a result of the emergence of new information' technology in the Age of
Communication. An overview is given of how the new corporate building
blocks of connectivity, corporate renewal and culture can evoke and
liberate the intellectual capital at the organisation, and more importantly
revive the spirit of the organisation. The author concludes that
corporations, within the Communication Age, can evolve from dominance
to pre-eminence through taking on a broader social role and becoming
fundamentally important socio-economic nodes in the individual's everexpanding connectMty networks.
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| ISSN: | 0259-0069 2957-7950 |