AUGMENTED REALITY, POSITIF E-WOM DAN CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTION PADA APLIKASI IKEA
Dunia digital menawarkan potensi besar, terutama bagi perusahaan yang menggunakan media elektronik untuk mempromosikan produk mereka. Bisnis memanfaatkan teknologi untuk memasarkan produk melalui aplikasi yang memungkinkan pelanggan menelusuri barang kapan saja dan dari mana saja tanpa harus mengunj...
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| Main Authors: | Putu Ayu Trisna Febrianty, Ni Putu Dera Yanthi, Nyoman Dewi Pitaloka Cahyadi |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Udayana
2024-12-01
|
| Series: | E-Jurnal Manajemen |
| Online Access: | https://ojs.unud.ac.id/index.php/manajemen/article/view/120528 |
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