Can “Goyang Karawang” Be a Brand of Karawang Tourism City?

Can “Goyang Karawang” Be a Brand of Karawang Tourism City?

Goyang Karawang is one of the nicknames given to the city of Karawang, apart from "Granary Rice", and "Industrial City" Can "Goyang Karawang" be used as a brand for the Karawang Tourism City? The purpose of this study was to determine and analyze whether "...

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Bibliographic Details
Main Authors: Neni Sumarni, Enjang Suherman, Netti Nurlenawati, Ihsan Nasihin
Format: Article
Language:English
Published: Bandung: Prodi Manajemen FE Universitas Langlangbuana 2025-04-01
Series:Almana: Jurnal Manajemen dan Bisnis
Subjects:
City Brand
Goyang Karawang
Tourist City
Online Access:http://journalfeb.unla.ac.id/index.php/almana/article/view/2752
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