Can “Goyang Karawang” Be a Brand of Karawang Tourism City?
Goyang Karawang is one of the nicknames given to the city of Karawang, apart from "Granary Rice", and "Industrial City" Can "Goyang Karawang" be used as a brand for the Karawang Tourism City? The purpose of this study was to determine and analyze whether "...
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| Format: | Article |
| Language: | English |
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Bandung: Prodi Manajemen FE Universitas Langlangbuana
2025-04-01
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| Series: | Almana: Jurnal Manajemen dan Bisnis |
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| Online Access: | http://journalfeb.unla.ac.id/index.php/almana/article/view/2752 |
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| author | Neni Sumarni Enjang Suherman Netti Nurlenawati Ihsan Nasihin |
| author_facet | Neni Sumarni Enjang Suherman Netti Nurlenawati Ihsan Nasihin |
| author_sort | Neni Sumarni |
| collection | DOAJ |
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Goyang Karawang is one of the nicknames given to the city of Karawang, apart from "Granary Rice", and "Industrial City" Can "Goyang Karawang" be used as a brand for the Karawang Tourism City? The purpose of this study was to determine and analyze whether "Goyang Karawang" can be used as a brand of Karawang tourist city. The research method used a qualitative single case study method, namely; collecting, presenting, analyzing, triangulating, and testing validity and making conclusions and suggestions. Data analysis in the field used the Milles and Hubberman model, with the number of informants consisting of 6 internal informants and 10 external informants taken randomly from Karawang tourist visitors. The results of the study showed that "Goyang Karawang" is not a brand of Karawang tourist city but only a nickname attached to Karawang due to cultural factors, traditions, and customs of a region that always presents the charm of jaipong as a dance art in Karawang. "Goyang Karawang" cannot be used as a brand of Karawang tourist city because it does not reflect the elements of tourism in Karawang. Goyang Karawang as one of the identities of jaipong dance culture is expected to be one of Karawang's tourist attractions.
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| format | Article |
| id | doaj-art-a8709e0e12c6425295af66f74ff1aacf |
| institution | OA Journals |
| issn | 2579-4892 2655-8327 |
| language | English |
| publishDate | 2025-04-01 |
| publisher | Bandung: Prodi Manajemen FE Universitas Langlangbuana |
| record_format | Article |
| series | Almana: Jurnal Manajemen dan Bisnis |
| spelling | doaj-art-a8709e0e12c6425295af66f74ff1aacf2025-08-20T02:19:16ZengBandung: Prodi Manajemen FE Universitas LanglangbuanaAlmana: Jurnal Manajemen dan Bisnis2579-48922655-83272025-04-019110.36555/almana.v9i1.2752Can “Goyang Karawang” Be a Brand of Karawang Tourism City?Neni Sumarni0Enjang Suherman1Netti Nurlenawati2Ihsan Nasihin3Universitas Buana Perjuangan Karawang, IndonesiaUniversitas Buana Perjuangan Karawang, IndonesiaUniversitas Buana Perjuangan Karawang, IndonesiaUniversitas Buana Perjuangan Karawang, Indonesia Goyang Karawang is one of the nicknames given to the city of Karawang, apart from "Granary Rice", and "Industrial City" Can "Goyang Karawang" be used as a brand for the Karawang Tourism City? The purpose of this study was to determine and analyze whether "Goyang Karawang" can be used as a brand of Karawang tourist city. The research method used a qualitative single case study method, namely; collecting, presenting, analyzing, triangulating, and testing validity and making conclusions and suggestions. Data analysis in the field used the Milles and Hubberman model, with the number of informants consisting of 6 internal informants and 10 external informants taken randomly from Karawang tourist visitors. The results of the study showed that "Goyang Karawang" is not a brand of Karawang tourist city but only a nickname attached to Karawang due to cultural factors, traditions, and customs of a region that always presents the charm of jaipong as a dance art in Karawang. "Goyang Karawang" cannot be used as a brand of Karawang tourist city because it does not reflect the elements of tourism in Karawang. Goyang Karawang as one of the identities of jaipong dance culture is expected to be one of Karawang's tourist attractions. http://journalfeb.unla.ac.id/index.php/almana/article/view/2752City BrandGoyang KarawangTourist City |
| spellingShingle | Neni Sumarni Enjang Suherman Netti Nurlenawati Ihsan Nasihin Can “Goyang Karawang” Be a Brand of Karawang Tourism City? Almana: Jurnal Manajemen dan Bisnis City Brand Goyang Karawang Tourist City |
| title | Can “Goyang Karawang” Be a Brand of Karawang Tourism City? |
| title_full | Can “Goyang Karawang” Be a Brand of Karawang Tourism City? |
| title_fullStr | Can “Goyang Karawang” Be a Brand of Karawang Tourism City? |
| title_full_unstemmed | Can “Goyang Karawang” Be a Brand of Karawang Tourism City? |
| title_short | Can “Goyang Karawang” Be a Brand of Karawang Tourism City? |
| title_sort | can goyang karawang be a brand of karawang tourism city |
| topic | City Brand Goyang Karawang Tourist City |
| url | http://journalfeb.unla.ac.id/index.php/almana/article/view/2752 |
| work_keys_str_mv | AT nenisumarni cangoyangkarawangbeabrandofkarawangtourismcity AT enjangsuherman cangoyangkarawangbeabrandofkarawangtourismcity AT nettinurlenawati cangoyangkarawangbeabrandofkarawangtourismcity AT ihsannasihin cangoyangkarawangbeabrandofkarawangtourismcity |