Decoding Pro-Environmental Behaviors in China Through Values and the Theory of Planned Behavior
While acknowledging its formidable consequences of climate change, individuals often treat climate change as a distant phenomenon and do not engage in pro-environmental behaviors. In light of fostering pro-environmental behaviors among the public, this study explores factors driving pro-environmenta...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
ANPOR Korea
2025-02-01
|
| Series: | Asian Journal for Public Opinion Research |
| Online Access: | https://doi.org/10.15206/ajpor.2025.13.1.82 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849773363079151616 |
|---|---|
| author | Lijun Luo Wonkyung Kim |
| author_facet | Lijun Luo Wonkyung Kim |
| author_sort | Lijun Luo |
| collection | DOAJ |
| description | While acknowledging its formidable consequences of climate change, individuals often treat climate change as a distant phenomenon and do not engage in pro-environmental behaviors. In light of fostering pro-environmental behaviors among the public, this study explores factors driving pro-environmental behaviors. Guided by Extended Theory of Planned Behavior (ETPB), this study introduces several values as new antecedent factors (i.e., egoistic, altruistic, and biospheric). An online survey with 267 participants was conducted through a Chinese online survey platform. The results showed that attitude, subjective norms, and perceived behavioral control are positively related to people’s intention to develop pro-environmental behavior towards climate change. Moreover, values significantly influenced pro-environmental intention, mediated by attitude, subjective norms, and perceived behavioral control. Specifically, altruistic values and biospheric values exerted a positive influence on pro-environmental intention, while there was no statistically significant relationship between egoistic values and pro-environmental intention. Our findings provide a new perspective on communicating climate change information by introducing the differential effect of values. |
| format | Article |
| id | doaj-art-a849765fe3834b00a39f2346245a390d |
| institution | DOAJ |
| issn | 2288-6168 |
| language | English |
| publishDate | 2025-02-01 |
| publisher | ANPOR Korea |
| record_format | Article |
| series | Asian Journal for Public Opinion Research |
| spelling | doaj-art-a849765fe3834b00a39f2346245a390d2025-08-20T03:02:05ZengANPOR KoreaAsian Journal for Public Opinion Research2288-61682025-02-0113110.15206/ajpor.2025.13.1.82Decoding Pro-Environmental Behaviors in China Through Values and the Theory of Planned BehaviorLijun LuoWonkyung KimWhile acknowledging its formidable consequences of climate change, individuals often treat climate change as a distant phenomenon and do not engage in pro-environmental behaviors. In light of fostering pro-environmental behaviors among the public, this study explores factors driving pro-environmental behaviors. Guided by Extended Theory of Planned Behavior (ETPB), this study introduces several values as new antecedent factors (i.e., egoistic, altruistic, and biospheric). An online survey with 267 participants was conducted through a Chinese online survey platform. The results showed that attitude, subjective norms, and perceived behavioral control are positively related to people’s intention to develop pro-environmental behavior towards climate change. Moreover, values significantly influenced pro-environmental intention, mediated by attitude, subjective norms, and perceived behavioral control. Specifically, altruistic values and biospheric values exerted a positive influence on pro-environmental intention, while there was no statistically significant relationship between egoistic values and pro-environmental intention. Our findings provide a new perspective on communicating climate change information by introducing the differential effect of values.https://doi.org/10.15206/ajpor.2025.13.1.82 |
| spellingShingle | Lijun Luo Wonkyung Kim Decoding Pro-Environmental Behaviors in China Through Values and the Theory of Planned Behavior Asian Journal for Public Opinion Research |
| title | Decoding Pro-Environmental Behaviors in China Through Values and the Theory of Planned Behavior |
| title_full | Decoding Pro-Environmental Behaviors in China Through Values and the Theory of Planned Behavior |
| title_fullStr | Decoding Pro-Environmental Behaviors in China Through Values and the Theory of Planned Behavior |
| title_full_unstemmed | Decoding Pro-Environmental Behaviors in China Through Values and the Theory of Planned Behavior |
| title_short | Decoding Pro-Environmental Behaviors in China Through Values and the Theory of Planned Behavior |
| title_sort | decoding pro environmental behaviors in china through values and the theory of planned behavior |
| url | https://doi.org/10.15206/ajpor.2025.13.1.82 |
| work_keys_str_mv | AT lijunluo decodingproenvironmentalbehaviorsinchinathroughvaluesandthetheoryofplannedbehavior AT wonkyungkim decodingproenvironmentalbehaviorsinchinathroughvaluesandthetheoryofplannedbehavior |