Strategic and Policy Responses to COVID-19 Recovery in Hospitality and Tourism Industry: Evidence from Emerging Economy

The severity of COVID-19’s economic impact on the hospitality and tourism sector cannot be overstated. While governments around the world have tried to revive through various stimulus measures, what is lacking is an integrative framework combining the applied side of the industry with the rigor of s...

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Main Authors: Rajesh Katiyar, Divesh Kumar, Diptiranjan Mahapatra, Sneha Badola
Format: Article
Language:English
Published: Ram Arti Publishers 2025-04-01
Series:International Journal of Mathematical, Engineering and Management Sciences
Subjects:
Online Access:https://www.ijmems.in/cms/storage/app/public/uploads/volumes/22-IJMEMS-24-0002-10-2-441-463-2025.pdf
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author Rajesh Katiyar
Divesh Kumar
Diptiranjan Mahapatra
Sneha Badola
author_facet Rajesh Katiyar
Divesh Kumar
Diptiranjan Mahapatra
Sneha Badola
author_sort Rajesh Katiyar
collection DOAJ
description The severity of COVID-19’s economic impact on the hospitality and tourism sector cannot be overstated. While governments around the world have tried to revive through various stimulus measures, what is lacking is an integrative framework combining the applied side of the industry with the rigor of scientific inquiry to aid public policy stakeholders in sketching out recovery pathways and prioritizing stimulus packages. The purpose of this research article is to systematically study and research the COVID–19 and post-COVID-19 situations in the industries mentioned above and fill the gap by integrating scenario planning with the fuzzy analytic hierarchy process (fuzzy AHP). A new phase of insights has found a place by shedding light on the application of a multi-theoretical framework. The results of this research are of substantial importance to scholars and practitioners and make important theoretical and policy contributions for handling similar scenarios in the future. The essence of the current article is the application of a multi-theoretical framework in an under-researched topic in the hospitality and tourism literature.
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issn 2455-7749
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series International Journal of Mathematical, Engineering and Management Sciences
spelling doaj-art-a846f2a837fb48e5be4432bba4d45f6e2025-02-07T16:05:14ZengRam Arti PublishersInternational Journal of Mathematical, Engineering and Management Sciences2455-77492025-04-01102441463https://doi.org/10.33889/IJMEMS.2025.10.2.022Strategic and Policy Responses to COVID-19 Recovery in Hospitality and Tourism Industry: Evidence from Emerging EconomyRajesh Katiyar0Divesh Kumar1Diptiranjan Mahapatra2Sneha Badola3International Management Institute, Bhubaneswar, 751003, Odisha, India.Department of Management Studies, Malaviya National Institute of Technology, Jaipur, 302017, Rajasthan, India.Indian Institute of Management Sambalpur, Sambalpur, 768019, Odisha, India.School of Management, IMS Unison University, Dehradun, 248009, Uttarakhand, India.The severity of COVID-19’s economic impact on the hospitality and tourism sector cannot be overstated. While governments around the world have tried to revive through various stimulus measures, what is lacking is an integrative framework combining the applied side of the industry with the rigor of scientific inquiry to aid public policy stakeholders in sketching out recovery pathways and prioritizing stimulus packages. The purpose of this research article is to systematically study and research the COVID–19 and post-COVID-19 situations in the industries mentioned above and fill the gap by integrating scenario planning with the fuzzy analytic hierarchy process (fuzzy AHP). A new phase of insights has found a place by shedding light on the application of a multi-theoretical framework. The results of this research are of substantial importance to scholars and practitioners and make important theoretical and policy contributions for handling similar scenarios in the future. The essence of the current article is the application of a multi-theoretical framework in an under-researched topic in the hospitality and tourism literature.https://www.ijmems.in/cms/storage/app/public/uploads/volumes/22-IJMEMS-24-0002-10-2-441-463-2025.pdfhospitalitytourismscenario analysisrecovery pathwaycovid-19india
spellingShingle Rajesh Katiyar
Divesh Kumar
Diptiranjan Mahapatra
Sneha Badola
Strategic and Policy Responses to COVID-19 Recovery in Hospitality and Tourism Industry: Evidence from Emerging Economy
International Journal of Mathematical, Engineering and Management Sciences
hospitality
tourism
scenario analysis
recovery pathway
covid-19
india
title Strategic and Policy Responses to COVID-19 Recovery in Hospitality and Tourism Industry: Evidence from Emerging Economy
title_full Strategic and Policy Responses to COVID-19 Recovery in Hospitality and Tourism Industry: Evidence from Emerging Economy
title_fullStr Strategic and Policy Responses to COVID-19 Recovery in Hospitality and Tourism Industry: Evidence from Emerging Economy
title_full_unstemmed Strategic and Policy Responses to COVID-19 Recovery in Hospitality and Tourism Industry: Evidence from Emerging Economy
title_short Strategic and Policy Responses to COVID-19 Recovery in Hospitality and Tourism Industry: Evidence from Emerging Economy
title_sort strategic and policy responses to covid 19 recovery in hospitality and tourism industry evidence from emerging economy
topic hospitality
tourism
scenario analysis
recovery pathway
covid-19
india
url https://www.ijmems.in/cms/storage/app/public/uploads/volumes/22-IJMEMS-24-0002-10-2-441-463-2025.pdf
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AT diveshkumar strategicandpolicyresponsestocovid19recoveryinhospitalityandtourismindustryevidencefromemergingeconomy
AT diptiranjanmahapatra strategicandpolicyresponsestocovid19recoveryinhospitalityandtourismindustryevidencefromemergingeconomy
AT snehabadola strategicandpolicyresponsestocovid19recoveryinhospitalityandtourismindustryevidencefromemergingeconomy