Key Drivers of Cruelty-Free Cosmetics: Mediating Role of Purchase Intention

Key Drivers of Cruelty-Free Cosmetics: Mediating Role of Purchase Intention

This study aims to explore the factors influencing the purchase decisions of cruelty-free cosmetics, focusing on the mediating role of purchase intention. The objectives include evaluating the impact of internal factors (attitude, altruism, environmental knowledge) and external factors (social media...

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Bibliographic Details
Main Authors: Phuong Viet Le-Hoang, Hao Huynh Nguyen
Format: Article
Language:English
Published: Ital Publication 2025-04-01
Series:Emerging Science Journal
Subjects:
altruism
attitude
cruelty-free cosmetics
environmental knowledge
subjective norm
cosmetic industry
not tested on animals
purchase intention
purchase decision.
Online Access:https://ijournalse.org/index.php/ESJ/article/view/2797
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