CORRELATION BETWEEN CONTENT MARKETING AND CUSTOMER ENGAGEMENT IN ARCADE TOURISM DESTINATIONS (CASE STUDY AT INSTAGRAM ACCOUNT @INFODUFAN)
The ubiquitous utilization of the internet for marketing purposes on social media platforms has emerged as a remarkable phenomenon. The purpose of this study was to investigate the correlation between content marketing and consumer engagement, as well as to assess the strength of this correlation....
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| Format: | Article |
| Language: | English |
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Universitas Ekasakti LPPM
2024-06-01
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| Series: | Ekasakti Jurnal Penelitian dan Pengabdian |
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| Online Access: | https://ejurnal-unespadang.ac.id/index.php/EJPP/article/view/1078 |
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| _version_ | 1850110208485883904 |
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| author | Siti Fatimah Devi Suci Lastari Riyandi Riyandi Abdul Yusuf |
| author_facet | Siti Fatimah Devi Suci Lastari Riyandi Riyandi Abdul Yusuf |
| author_sort | Siti Fatimah |
| collection | DOAJ |
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The ubiquitous utilization of the internet for marketing purposes on social media platforms has emerged as a remarkable phenomenon. The purpose of this study was to investigate the correlation between content marketing and consumer engagement, as well as to assess the strength of this correlation. The study population consisted of Instagram followers @infodufan. The research employed a quantitative methodology and included a sample size of 64 respondents. The data collection technique employs a questionnaire administered through Google Form. Subsequently, the obtained results are examined by correlation analysis. The research findings indicate a substantial correlation between content marketing and customer engagement at Dunia Fantasi. The Pearson association coefficient is 0.707, indicating a relatively significant positive association.
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| format | Article |
| id | doaj-art-a7eca355f0db47e793053c59aa693384 |
| institution | OA Journals |
| issn | 2746-7538 2747-0369 |
| language | English |
| publishDate | 2024-06-01 |
| publisher | Universitas Ekasakti LPPM |
| record_format | Article |
| series | Ekasakti Jurnal Penelitian dan Pengabdian |
| spelling | doaj-art-a7eca355f0db47e793053c59aa6933842025-08-20T02:37:52ZengUniversitas Ekasakti LPPMEkasakti Jurnal Penelitian dan Pengabdian2746-75382747-03692024-06-0142CORRELATION BETWEEN CONTENT MARKETING AND CUSTOMER ENGAGEMENT IN ARCADE TOURISM DESTINATIONS (CASE STUDY AT INSTAGRAM ACCOUNT @INFODUFAN)Siti Fatimah0Devi Suci Lastari1Riyandi Riyandi2Abdul Yusuf3Universitas Singaperbangsa Karawang, IndonesiaUniversitas Singaperbangsa Karawang, IndonesiaUniversitas Singaperbangsa Karawang, IndonesiaUniversitas Singaperbangsa Karawang, Indonesia The ubiquitous utilization of the internet for marketing purposes on social media platforms has emerged as a remarkable phenomenon. The purpose of this study was to investigate the correlation between content marketing and consumer engagement, as well as to assess the strength of this correlation. The study population consisted of Instagram followers @infodufan. The research employed a quantitative methodology and included a sample size of 64 respondents. The data collection technique employs a questionnaire administered through Google Form. Subsequently, the obtained results are examined by correlation analysis. The research findings indicate a substantial correlation between content marketing and customer engagement at Dunia Fantasi. The Pearson association coefficient is 0.707, indicating a relatively significant positive association. https://ejurnal-unespadang.ac.id/index.php/EJPP/article/view/1078content marketing, customer engagement, correlation, tourism. |
| spellingShingle | Siti Fatimah Devi Suci Lastari Riyandi Riyandi Abdul Yusuf CORRELATION BETWEEN CONTENT MARKETING AND CUSTOMER ENGAGEMENT IN ARCADE TOURISM DESTINATIONS (CASE STUDY AT INSTAGRAM ACCOUNT @INFODUFAN) Ekasakti Jurnal Penelitian dan Pengabdian content marketing, customer engagement, correlation, tourism. |
| title | CORRELATION BETWEEN CONTENT MARKETING AND CUSTOMER ENGAGEMENT IN ARCADE TOURISM DESTINATIONS (CASE STUDY AT INSTAGRAM ACCOUNT @INFODUFAN) |
| title_full | CORRELATION BETWEEN CONTENT MARKETING AND CUSTOMER ENGAGEMENT IN ARCADE TOURISM DESTINATIONS (CASE STUDY AT INSTAGRAM ACCOUNT @INFODUFAN) |
| title_fullStr | CORRELATION BETWEEN CONTENT MARKETING AND CUSTOMER ENGAGEMENT IN ARCADE TOURISM DESTINATIONS (CASE STUDY AT INSTAGRAM ACCOUNT @INFODUFAN) |
| title_full_unstemmed | CORRELATION BETWEEN CONTENT MARKETING AND CUSTOMER ENGAGEMENT IN ARCADE TOURISM DESTINATIONS (CASE STUDY AT INSTAGRAM ACCOUNT @INFODUFAN) |
| title_short | CORRELATION BETWEEN CONTENT MARKETING AND CUSTOMER ENGAGEMENT IN ARCADE TOURISM DESTINATIONS (CASE STUDY AT INSTAGRAM ACCOUNT @INFODUFAN) |
| title_sort | correlation between content marketing and customer engagement in arcade tourism destinations case study at instagram account infodufan |
| topic | content marketing, customer engagement, correlation, tourism. |
| url | https://ejurnal-unespadang.ac.id/index.php/EJPP/article/view/1078 |
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