'OPEN MARKETING SYSTEM' AS A WAY OF INNOVATIVE ENTERPRISE SUPPORTING
The creation of 'open marketing system' which can help a modern and active enterprise to respond dynamically to market changes is suggested. Open Source taken as a basis is a new marketing mix to supply and implement an innovative product or service.
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| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Don State Technical University
2010-08-01
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| Series: | Advanced Engineering Research |
| Subjects: | |
| Online Access: | https://www.vestnik-donstu.ru/jour/article/view/1022 |
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| _version_ | 1849250002615926784 |
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| author | Maria V. KOLGAN Pavel L. KOLGAN |
| author_facet | Maria V. KOLGAN Pavel L. KOLGAN |
| author_sort | Maria V. KOLGAN |
| collection | DOAJ |
| description | The creation of 'open marketing system' which can help a modern and active enterprise to respond dynamically to market changes is suggested. Open Source taken as a basis is a new marketing mix to supply and implement an innovative product or service. |
| format | Article |
| id | doaj-art-a7e08ff99bfd49dabeedfc2d22b523be |
| institution | Kabale University |
| issn | 2687-1653 |
| language | Russian |
| publishDate | 2010-08-01 |
| publisher | Don State Technical University |
| record_format | Article |
| series | Advanced Engineering Research |
| spelling | doaj-art-a7e08ff99bfd49dabeedfc2d22b523be2025-08-20T03:57:22ZrusDon State Technical UniversityAdvanced Engineering Research2687-16532010-08-011046046081010'OPEN MARKETING SYSTEM' AS A WAY OF INNOVATIVE ENTERPRISE SUPPORTINGMaria V. KOLGAN0Pavel L. KOLGAN1Don State Technical UniversityDon State Technical UniversityThe creation of 'open marketing system' which can help a modern and active enterprise to respond dynamically to market changes is suggested. Open Source taken as a basis is a new marketing mix to supply and implement an innovative product or service.https://www.vestnik-donstu.ru/jour/article/view/1022'open marketing system'open sourceinvolvementcommitmentinnovative marketing. |
| spellingShingle | Maria V. KOLGAN Pavel L. KOLGAN 'OPEN MARKETING SYSTEM' AS A WAY OF INNOVATIVE ENTERPRISE SUPPORTING Advanced Engineering Research 'open marketing system' open source involvement commitment innovative marketing. |
| title | 'OPEN MARKETING SYSTEM' AS A WAY OF INNOVATIVE ENTERPRISE SUPPORTING |
| title_full | 'OPEN MARKETING SYSTEM' AS A WAY OF INNOVATIVE ENTERPRISE SUPPORTING |
| title_fullStr | 'OPEN MARKETING SYSTEM' AS A WAY OF INNOVATIVE ENTERPRISE SUPPORTING |
| title_full_unstemmed | 'OPEN MARKETING SYSTEM' AS A WAY OF INNOVATIVE ENTERPRISE SUPPORTING |
| title_short | 'OPEN MARKETING SYSTEM' AS A WAY OF INNOVATIVE ENTERPRISE SUPPORTING |
| title_sort | open marketing system as a way of innovative enterprise supporting |
| topic | 'open marketing system' open source involvement commitment innovative marketing. |
| url | https://www.vestnik-donstu.ru/jour/article/view/1022 |
| work_keys_str_mv | AT mariavkolgan openmarketingsystemasawayofinnovativeenterprisesupporting AT pavellkolgan openmarketingsystemasawayofinnovativeenterprisesupporting |