Formation of a range of sports league services
The article discusses the features of sports league services. Special attention is paid to the factors that influence the formation of the nomenclature of sports league services, as a structured list of products offered that may be in the league’s assortment. As the main of such factors, consumers a...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Russian Academy of Entrepreneurship
2021-12-01
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| Series: | Путеводитель предпринимателя |
| Subjects: | |
| Online Access: | https://www.pp-mag.ru/jour/article/view/1591 |
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| _version_ | 1849394750827790336 |
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| author | G. A. Katin A. A. Furenko |
| author_facet | G. A. Katin A. A. Furenko |
| author_sort | G. A. Katin |
| collection | DOAJ |
| description | The article discusses the features of sports league services. Special attention is paid to the factors that influence the formation of the nomenclature of sports league services, as a structured list of products offered that may be in the league’s assortment. As the main of such factors, consumers are singled out, which make it possible to divide the services of sports leagues into commercial and non–commercial. The development of these groups of the range of services of sports leagues occurs in different ways. The main sources of profit in the activities of professional sports leagues are the sale of tickets and season tickets for sports competitions, the sale of rights to television and radio broadcasts of competitions, advertising and sponsorship and licensing and commercial activities of clubs. The problems of the formation of the nomenclature of sports league services are highlighted — this is the lack of market conditions, competition and demand, as well as the lack of consumer orientation. The scientific novelty of the work consists in the proposal to form a range of sports league services based on the use of active marketing, analysis of the solvency of the main consumer groups, as well as the introduction of innovative services using digital technologies. |
| format | Article |
| id | doaj-art-a798be642eb84a3aacaf0fcff350454c |
| institution | Kabale University |
| issn | 2073-9885 2687-136X |
| language | Russian |
| publishDate | 2021-12-01 |
| publisher | Russian Academy of Entrepreneurship |
| record_format | Article |
| series | Путеводитель предпринимателя |
| spelling | doaj-art-a798be642eb84a3aacaf0fcff350454c2025-08-20T03:39:53ZrusRussian Academy of EntrepreneurshipПутеводитель предпринимателя2073-98852687-136X2021-12-0114416317410.24182/2073-9885-2021-14-4-163-1741562Formation of a range of sports league servicesG. A. Katin0A. A. Furenko1G.V. Plekhanov Russian University of EconomicsG.V. Plekhanov Russian University of EconomicsThe article discusses the features of sports league services. Special attention is paid to the factors that influence the formation of the nomenclature of sports league services, as a structured list of products offered that may be in the league’s assortment. As the main of such factors, consumers are singled out, which make it possible to divide the services of sports leagues into commercial and non–commercial. The development of these groups of the range of services of sports leagues occurs in different ways. The main sources of profit in the activities of professional sports leagues are the sale of tickets and season tickets for sports competitions, the sale of rights to television and radio broadcasts of competitions, advertising and sponsorship and licensing and commercial activities of clubs. The problems of the formation of the nomenclature of sports league services are highlighted — this is the lack of market conditions, competition and demand, as well as the lack of consumer orientation. The scientific novelty of the work consists in the proposal to form a range of sports league services based on the use of active marketing, analysis of the solvency of the main consumer groups, as well as the introduction of innovative services using digital technologies.https://www.pp-mag.ru/jour/article/view/1591sports leaguesports servicesprofessional sportsentrepreneurial activityrange of servicesnomenclaturemarketing of servicestv broadcasts |
| spellingShingle | G. A. Katin A. A. Furenko Formation of a range of sports league services Путеводитель предпринимателя sports league sports services professional sports entrepreneurial activity range of services nomenclature marketing of services tv broadcasts |
| title | Formation of a range of sports league services |
| title_full | Formation of a range of sports league services |
| title_fullStr | Formation of a range of sports league services |
| title_full_unstemmed | Formation of a range of sports league services |
| title_short | Formation of a range of sports league services |
| title_sort | formation of a range of sports league services |
| topic | sports league sports services professional sports entrepreneurial activity range of services nomenclature marketing of services tv broadcasts |
| url | https://www.pp-mag.ru/jour/article/view/1591 |
| work_keys_str_mv | AT gakatin formationofarangeofsportsleagueservices AT aafurenko formationofarangeofsportsleagueservices |