Algorithm of Forming the Category Management in the Diy Market Segment
The aim of the paper is to formulate a scientifically grounded and expedient for use in practice algorithm of the formation of category management in the DIY segment. The subject of research is not only this technology but also its commercial exploitation. The basic hypothesis is that category m...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
NGO “Economic Laboratory for Transition Research” (ELIT)
2018-08-01
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| Series: | Montenegrin Journal of Economics |
| Subjects: | |
| Online Access: | http://repec.mnje.com/mje/2018/v14-n03/mje_2018_v14-n03-a19.pdf |
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| Summary: | The aim of the paper is to formulate a scientifically grounded and
expedient for use in practice algorithm of the formation of category
management in the DIY segment. The subject of research is not only
this technology but also its commercial exploitation. The basic hypothesis
is that category management which is understood as the
formation and implementation of the technology management of
the product range by using information and innovation support,
strategy generation and methodical use of management tools for
making the key competence and ensuring long-term competitiveness
of the enterprise. Category management is developing fast in
Ukraine and provides a balanced work of the company in any segment
of the market that is connected with the retailer. The growing
domestic market is attracted by the world's foremost «Do It Yourself»
(the “DIY”) trading format. This tendency is stipulated by an increase
in consumer requirements, not only in the quality of goods, but also
in the technology of the process of making a purchase. The implementation
of category management program is not always perceived
by the staff as it is a relatively new area of work. The point is
that the introduction of category management is most likely connected
with a change in the structure of purchases and sales. The
practical significance of the research results is related to the possibility
of using them directly by entrepreneurs when assessing the
implementation of category management. |
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| ISSN: | 1800-5845 1800-6698 |