The Role of Innovative Products in Creating Competitive Advantages in the Food Supplements Market: The Experience of Herbamama LLC

The Role of Innovative Products in Creating Competitive Advantages in the Food Supplements Market: The Experience of Herbamama LLC

— Food supplements market competition requires companies to depend on innovation for maintaining their competitive edge. This research assesses how innovative products increase Herbamama LLC's competitive edge in its industry-leading position. The study applies econometric analysis to existing...

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Bibliographic Details
Main Author: Vladimir Kochney
Format: Article
Language:English
Published: University of Applied Sciences in Bielsko-Biała 2024-12-01
Series:Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej
Subjects:
competitive advantage
food supplements
innovation
Online Access:https://asej.eu/index.php/asej/article/view/846
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